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SEO Insights & Guides
SEO insights, AI search strategies, and digital marketing guides.
I tested my Next.js site on Vercel and Cloudflare Workers: the real speed test
I deployed this Next.js site to Cloudflare Workers. Here are five-run mobile and desktop Lighthouse medians, curl timings, costs and the migration problems.
Search Console's Multimodal Filter: What the First 16 Days of Data Show
Google now reports Lens and Circle to Search traffic in Search Console. I checked 46 properties: here is who gets multimodal traffic and how to grow it.
UK AI Overviews by Industry 2026
Google AI Overview presence across 10 UK sectors from a locked, multi-topic 399-query panel, plus which kinds of sources AI Overviews cite. Download the CSV and JSON.
Link Building Statistics 2026: Which Pages Earn Links
Original link building statistics: which page types hold referring domains on my own site, stats pages against tools, articles and services.
UK Marketing Salary Statistics 2026
UK marketing salaries by occupation and region, ONS ASHE 2025: directors, managers, SEO pay proxies and PR, with sources and limits.
Aged Domains and Domain Collisions
An aged domain bought for backlinks averaged position 82 over three months. Two owned domains collided with new-build brand names before launch.
Two of My 21 Sites Dropped 87% and 91% Within 24 Hours: Search Console Data, No Confirmed Cause
Two unrelated sites lost 87% and 91% of daily impressions within 24 hours of each other, 19-20 July. Full site table, four drop dates, no confirmed update.
What an 83% Spam Backlink Blast Has Done to This Site (So Far)
An Ahrefs export found 763 referring domains on sunnypatel.co.uk, 83% flagged as spam. The dataset, the three spam patterns behind it, and what Search Console shows so far.
How Many Websites Are There in 2026? Web and Search Statistics
How many websites are there in 2026? 401.6 million registered domains and 1.49 billion hostnames, but only around 217 million are genuinely active. WordPress market share, .com vs .co.uk, Google's index size, and UK-specific domain data, every figure checked against its primary source.
UK Dental Practice Marketing Statistics 2026
UK dental practice marketing statistics for 2026: GDC register data, NHS vs private practice splits, and honest gaps where no dental-specific figure could be verified.
UK Ecommerce SEO Statistics 2026
UK ecommerce statistics 2026 with sources: market size, Shopify/WooCommerce/ Magento platform share, conversion rate benchmarks, mobile commerce and organic vs paid traffic data.
How to Add Schema Markup to Your Website: 4 Steps, Any Platform
Add schema markup in 4 steps: pick the type, generate the JSON-LD, paste it into WordPress, Shopify, Wix, or custom code, then validate. Free generator included.
How to Calculate SEO ROI: Formula, Worked Example, Free Calculator
SEO ROI = (revenue from SEO minus cost) divided by cost. See the five forecast inputs, a worked example in pounds, and run your numbers in the free calculator.
My SEO Runs Itself: The Autonomous AI Agent Improving This Site
How I built an autonomous AI SEO agent that reads Search Console, forms one hypothesis per iteration, edits my site, and measures the result. Real data inside.
ChatGPT Prompts for SEO
20 free ChatGPT and AI prompts for SEO, organised by task: demand mapping, topical maps, content briefs, schema, internal linking, and AEO. Copy, paste, and chain them into a working method.
Google CTR by Position: Benchmarks, Caveats and How to Measure Your Own
What AWR, First Page Sage and Sistrix report for CTR by position, why our portfolio figures were withdrawn, and how to build your own benchmark.
Google's Open Knowledge Format (OKF): What It Means for SEO
Google launched the Open Knowledge Format (OKF) on 12 June 2026: a folder of markdown files that feeds your content straight to AI agents. Here is what OKF actually is, what it was really built for, and why its most useful feature right now is an instant audit of how well your site is structured.
Best Local SEO Agencies in the UK
10 UK local SEO agencies compared on price and GBP services, including Sunny Patel's own service from £600 per month. Editorial shortlist for UK buyers.
Top GEO Agencies UK 2026
See how 12 UK GEO agencies compare on documented AI citations, not marketing claims, across AI Overviews, ChatGPT, Perplexity and Copilot. See pricing.
Brand Not Appearing in ChatGPT: 7 Fixes
Brand not appearing in ChatGPT? Get 7 proven fixes to appear in AI responses & capture AI referral traffic now. Free checklist included.
Google Penalty Recovery
Manual action, algorithmic demotion, or a page Google won't even index? Here's how to tell them apart, what 2026's core updates actually hit, and what recovery really takes.
In-House SEO vs Agency vs Consultant
In-house (£44K-£71K) vs agency (£18K-£60K) vs consultant (£12K-£48K). Which SEO model beats the others?
Managing 44 Websites SEO Data
Real Google Search Console data from managing a portfolio of 44 websites. Canonical splitting, title truncation at scale, page pruning results.
What Happens to SEO After You Acquire a Business
Organic traffic drops 10-30% after most acquisitions. I've managed 44 sites through ownership changes, here's the 90-day plan to protect your rankings.
How to Tell If Your SEO Agency Is Lying to You
I've audited sites managed by agencies for years with zero growth. Here are the red flags in their reports and 5 questions to ask right now.
SEO Due Diligence Investors
I manage 44 websites. Here's what sellers hide about organic traffic, and the 5 Google Search Console checks every investor should run before signing.
SEO for Multiple Websites
I manage 44 websites across 15+ niches. Here's the multi-site SEO system I use to stop them cannibalising each other, fix shared technical debt.
SEO Metrics Your Board Should Actually See
Most SEO reports sent to boards are useless. Here are the 5 metrics that actually predict whether SEO is working, from someone who reports on 44 sites.
SEO vs Paid Ads Where to Spend First
Data-backed framework for choosing SEO vs PPC based on your stage, budget, and timeline. Includes a 12-month CAC comparison from 44 real sites.
How to Value a Website by Its Organic Traffic
Monthly organic revenue × multiplier isn't enough. Here's how to calculate real organic traffic value using GSC data, not broker vanity metrics.
Website Redesign SEO Checklist
The exact checklist I use across 44 websites to protect organic traffic during redesigns. Before, during, and after steps to avoid ranking drops.
Why Your Competitor Ranks Higher Than You
I manage 44 sites. Here are the 6 real reasons a competitor outranks you, and a diagnostic framework to find which one applies to yours.
SEO Consultant Fees UK 2026: What 75 Providers Charge
UK SEO consulting fees from 75 providers, checked Sep 2026: median entry retainer £497/mo, top of range £1,494/mo, plus hourly and day rates. Method, CSV.
SEO Consultant vs SEO Agency
SEO consultant vs SEO agency: an honest comparison. Who does the work, what you pay for, which model delivers better ROI.
UK SEO Statistics 2026
18 sourced UK SEO statistics, including 18,985 UK advertising agencies, with clear dates and limitations. Download the CSV and citations.
ChatGPT Ads: What We Know and How to Prepare
ChatGPT ads launched February 2026: $60 CPM enterprise-only with $200k min. Who can advertise, how they work, and how to prepare your brand now.
120 AI Search Statistics 2026
120 AI search statistics for 2026, every one checked against its primary source in September 2026: ChatGPT and Gemini usage, how many AI searches happen per day, Google market share vs AI, AI Overview CTR impact, zero-click rates for the US and UK, and the most cited websites in AI answers.
Optimise Content for AI Search
How Google AI Overviews, ChatGPT, and Perplexity actually select and cite sources in 2026, and the content structure, schema, and measurement changes that follow from it.
Best SEO Companies in the UK
16 UK SEO companies compared on evidence, delivery model and cost, including Sunny Patel's own practice. A buyer's shortlist, checked September 2026.
Content Marketing Statistics 2026
Content marketing statistics 2026 with sources: ROI benchmarks, zero-click search data, AI-content ranking study, B2B vs B2C budget allocation.
46 Local SEO Statistics 2026
Benchmark data for local businesses, not a traffic tool: 2026 local search stats on Google Maps clicks, reviews, mobile search and conversion rates.
Freelance SEO Consultant UK
How to find and hire the right freelance SEO consultant in the UK: what to look for, red flags to avoid, and realistic pricing expectations before you commit.
Local SEO Berkshire Guide
Local SEO guide for Berkshire businesses. Rank in Google Maps across Reading, Wokingham, Slough and Bracknell. GBP setup, reviews and citations explained.
WordPress vs Webflow
Choosing between WordPress and Webflow affects your SEO capabilities, development costs, and long-term flexibility. Here's what matters for business websites.
E-E-A-T Checker & Audit Guide
Step-by-step E-E-A-T audit framework you can run today. Score your site across Experience, Expertise, Authoritativeness.
How to Be an SEO - Find Out Here!
SEO consultancy offers flexibility, good income, and intellectually engaging work. Here's how to build the skills and business required.
How to Choose an SEO Consultant
Choosing the wrong SEO consultant costs time, money, and rankings. Here are the 7 questions every business owner should ask before signing an SEO contract.
SEO Semantic Markup Guide
Complete guide to semantic markup for SEO. Learn how structured data, schema markup, and semantic HTML improve search visibility and enable rich results.
How to Build Topical Authority
A practical, step-by-step guide to building topical authority. Learn the methodology tested across a live 45-site SEO portfolio.
Topical Authority vs Domain Authority
Domain Authority is a third-party metric. Topical authority is what Google actually measures. Learn the difference and why most SEO campaigns focus on the wrong one.
What is Entity SEO
Entity SEO is the practice of helping search engines understand who you are, not just what you publish.
What is E-E-A-T in SEO
What E-E-A-T actually is (not a ranking factor), how Google assesses it without a score, and why it now shapes AI Overviews and ChatGPT citations.
What is a Content Brief
A content brief is the document that separates content that ranks from content that doesn't. Includes a free content brief template, real examples.
Optimise Multiple Keywords
Are you looking to boost your website's visibility and attract more readers? One effective strategy is to integrate long-tail keywords into your blog posts.
Intent Competition Data
Keyword Success Beyond Search Volume. In keyword research for SEO, relying solely on search volume may not provide.
Increase Organic Traffic
Most advice on increasing organic traffic focuses on tactics lacking strategic context. Here's the systematic approach that actually works.
How Many Keywords
How many keywords should my website target? is the wrong question. Here's why, and what to ask instead.
How Long Does SEO Take
SEO commonly takes 3–6 months to show measurable results. Use dated milestones for crawling, indexation, rankings, clicks and enquiries.
Technical SEO vs On-Page SEO
Technical SEO and on-page SEO are often confused. Learn exactly what each covers, which one your site needs most, and how they work together to improve rankings.
SEO Mistakes
Most websites lose rankings through preventable mistakes. Here are 9 issues I find during audits, with fixes you can implement today.
SEO Consultant vs Agency: Which Is Right for Your Business?
Independent SEO consultants consistently outperform agencies for SMEs: lower cost, direct expert access, and no account manager layer.