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SEO consultant and AI strategist based in Reading, Berkshire, specialising in semantic SEO, topical authority and AI search optimisation for UK businesses.
Also: https://www.linkedin.com/in/sunny-patel-co-uk/, https://clutch.co/profile/sunny-patel, https://maps.google.com/?cid=2292818604572155987, https://github.com/sunnyp81, https://theorg.com/org/sunnypatel-co-uk, https://www.facebook.com/profile.php?id=61594791483419
I help businesses grow organic traffic through semantic SEO, topical authority, and AI-powered search strategies. Based in Berkshire, I combine 15+ years of SEO expertise with advanced AI tools to deliver measurable, sustainable results.
A practical guide to websites, SEO and AI search for UK businesses. Kindle edition by Sunny Patel.
Also: https://www.amazon.co.uk/dp/B0HMPBBK3B
Every source cited in Get Your Business Seen Online by Sunny Patel, grouped by part and chapter, with each link checked and kept up to date.
SEO methodology that builds topical authority through entity relationships, topic coverage and contextual relevance.
Semantic SEO organises content around subjects, their relationships and the questions people need answered. I use it to make a site's content easier to understand and navigate while keeping each page focused on a distinct customer intent.
Building entity identity and knowledge graph presence so search engines understand who a business is, not only what it publishes.
Google understands entities, not just pages. Businesses, people, places, and concepts exist in Google's Knowledge Graph as distinct entities with attributes, relationships, and authority levels. Entity SEO is the practice of establishing and strengthening your entity so search engines understand exactly what you are and why you're relevant.
Establishing a website as a dependable source on a subject through comprehensive, interconnected content coverage.
Topical authority describes a website's depth of useful coverage and demonstrated expertise within a subject. I use it to plan which customer questions a business should answer and how those answers connect to its services. It is an SEO planning concept.
Improving search access, answer coverage and verifiable information so search-enabled AI assistants can find and interpret a site's pages.
AI search optimisation is the work of improving a website's search access, answer coverage and verifiable information so that search-enabled assistants can find and interpret relevant pages. AEO and GEO are related industry terms. The work includes measurement and content or technical improvements; it cannot guarantee that an assistant will cite a page or recommend its provider.
Optimising website infrastructure for crawlability, indexation, speed, Core Web Vitals and structured data.
This is a one-off audit service and action plan, carried out by me as an independent SEO audit consultant. It is designed for teams that need to know what is wrong, why it matters and what to fix first. Implementation is not included in the £495 fee and can be scoped separately.
Optimising for location-based results including Google Maps, the local pack and Google Business Profile.
Also: https://en.wikipedia.org/wiki/Local_search_(Internet)
Local SEO services optimise your visibility for location-based searches in Reading, Berkshire, and surrounding areas. The service covers Google Business Profile optimisation, local citation building, location page creation, and proximity-focused content strategy. Businesses serving local customers gain qualified leads from users actively searching in their service area.
Planning content around search intent, topical maps, semantic coverage gaps and business objectives.
Each brief turns a defined search topic into a page specification a writer can follow. The brief sets the page task, structure, evidence requirements and internal-link role before drafting begins.
Google's Experience, Expertise, Authoritativeness and Trustworthiness framework for judging content and creator credibility.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the framework Google's quality raters use to judge whether a page deserves to rank. It is not a ranking factor in the way a backlink or a title tag is a ranking factor. Google has said repeatedly that E-E-A-T does not feed into the algorithm directly: it trains the raters, and the raters' judgements train the ranking systems.
Analysis of search terms to find opportunities by volume, intent, competition and semantic relationships.
Also: https://en.wikipedia.org/wiki/Keyword_research
Keyword research identifies search demand, clusters queries by intent, and prioritises opportunities based on competition and business value. The research informs content priorities, URL structures, and internal linking architecture. Comprehensive keyword research reveals not just what people search, but why they search and what they expect to find.
Linking between pages to distribute authority, define topic clusters and guide crawlers.
Internal linking strategy creates hub-and-spoke architectures that distribute ranking signals effectively. The service maps page relationships, defines anchor text patterns, and implements linking hierarchies that guide both users and search engines through your content logically. Strategic internal links concentrate PageRank toward conversion pages whilst maintaining natural browsing experiences.
Optimising page elements including meta tags, headings, content structure and semantic HTML.
On-page SEO refines existing content for improved relevance and featured snippet eligibility. The service optimises title tags, meta descriptions, heading hierarchy, and content structure. Each page receives entity analysis, semantic completeness scoring, and update recommendations that improve rankings without requiring complete content rewrites.
Optimising content so large language models can retrieve, cite and recommend it in AI search experiences.
LLM optimisation for search marketing is work to improve how accurately AI assistants such as ChatGPT, Gemini and Google's AI Overviews can find, describe and cite your business or content. The phrase can also mean improving model outputs or inference efficiency in machine learning through prompting, fine-tuning or deployment changes; this guide covers the marketing meaning. It includes technical access, useful answers, supporting evidence and measurement.