SEO Consultant, Reading & UK-Wide

SEO Run By the Person
Doing the Actual Work

No account managers, no juniors. An independent SEO consultant with 15+ years getting UK businesses ranked on Google and cited in AI search.

Free 20-Minute SEO Diagnosis

Tell me where search is getting stuck. I'll reply personally.

No sales team · No obligation

Prefer to talk? Call Sunny on 07305 523333

Evidence, not promises

PROOF FROM MY OWN PORTFOLIO

Real Search Console data, not case-study claims

EV charging directory (new site, first search impressions late March 2026)

Clicks per month
  • Apr: 8 clicks.
  • May: 188 clicks.
  • Jun: 622 clicks.
  • Jul: 1,495 clicks.
  • Aug: 2,236 clicks.
  • Sep (to 22nd): 2,025 clicks (partial month).

8 clicks in April to 2,236 in August.

Home and water information site

Clicks per month
  • Apr: 1,045 clicks.
  • May: 981 clicks.
  • Jun: 1,405 clicks.
  • Jul: 2,336 clicks.
  • Aug: 1,868 clicks.
  • Sep (to 22nd): 1,324 clicks (partial month).

1,045 in April to a 2,336 July peak, then 1,868 in August.

Source: Google Search Console, clicks per month, April to 22 September 2026. Sites I own and run, labelled by sector. Not client results. Results vary by niche and starting point.

AI SEARCH DATA I TRACK FOR CLIENTS

Why fewer of your rankings are turning into clicks

I keep these two charts updated because they explain the traffic drop most site owners ask me about: Google is answering more searches itself before anyone reaches a website.

Organic click-through rate fell 61% once Google showed an AI Overview

Organic CTR went from 1.76% (June 2024 baseline) to 0.61% on the same queries once an AI Overview appeared (September 2025); paid CTR fell from 19.70% to 6.34% over the same comparison.

Source: Seer Interactive, 3,119 queries across 42 organisations, data to September 2025.

69.5% of UK Google searches now end without a click

Between January and April 2026, 69.5% of UK Google searches ended with no click to any website, the highest zero-click rate of the six countries SparkToro measured (US 68.0%, Canada 63.8%, Germany 62.1%).

Source: SparkToro, 17 June 2026, Similarweb clickstream data.

Both charts are pulled from my full AI search statistics page, where every figure is checked against its primary source. Use the download and citation buttons on each chart to reuse the numbers with attribution.

Free Tool

How does your website actually score?

I built this free grader to check the same on-page SEO, mobile page speed, security headers and content signals I look at for clients. Enter a URL below and get an instant A to F grade with specific fixes, no email required.

Open the full Website Grader report

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Aatma Organic Growth YoY
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SEO Test Sites
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Testing Verticals
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Years Experience

The Model

Search is a connected system

Optimising one layer in isolation just moves the constraint. Working across all four, in order, gives the commercial outcome a foundation.

  1. 01

    Findable

    Can search systems reach the right pages?

    Crawling, rendering, indexation, performance
  2. 02

    Understood

    Is the site clear about what it knows and offers?

    Architecture, entities, structured data, internal links
  3. 03

    Trusted

    Is there enough evidence to rank or cite the brand?

    Content coverage, authority, corroboration, digital PR
  4. 04

    Chosen

    Does visibility turn into the right commercial action?

    Intent, UX, conversion paths, measurement

This Website · Google Search Console

The work stays measurable, live

Experiment log →
350clicks · last 12 months
279,451impressions · last 12 months
Weekly clicks from Google Search Console2017111718181913

Source data refreshed 10 September 2026. Transparent test-site snapshot, not a client performance claim.

seo consultant readingPosition 6.7
technical seo services readingPosition 10.1
keyword scraperPosition 13.6
best geo agenciesPosition 14.4

Verified Client Result

Real work, in the client's words

“The SEO work delivered real results — I'm seeing more clicks compared to this time last year in Google Analytics, without having to spend loads on advertising. Super impressed.”

Dr Shaan Patel

Founder, Aatma Aesthetics

See the measured case study

Free tools, no email required

Check your SEO quote, agency or hire before you commit

I built these for the three questions I get asked most. They run entirely in your browser: nothing you enter is sent anywhere.

Enter a quoted price and it checks it against the 2026 UK price bands for retainers, day rates, hourly rates and one-off projects, then flags contract terms worth questioning.

Read the full SEO pricing guide

Find What's Blocking Your Organic Growth

In a free 20-minute SEO diagnosis, we'll focus on your biggest search problem and the best next move. Need a documented full-site review? The £495 audit is the deeper option.

Prefer to talk? Call Sunny on 07305 523333

Where I work

Reading-based, in person across Berkshire, remote UK-wide

I'm based in Reading and meet clients face to face anywhere across Berkshire. Outside that area I work the same way, just remotely, so location isn't a reason to rule this out.

Berkshire towns servedSchematic map of Berkshire towns served, with Reading as the base. Positions approximate; north is up and west is left. Use the town list below to navigate.HungerfordNewburyThatchamReading (base)WokinghamBracknellMaidenheadWindsorSlough

Berkshire towns covered

Towns I cover across Berkshire. Positions approximate. Remote work available UK-wide.

See Berkshire SEO services and pricing

Free SEO Diagnosis

Start with the biggest search problem

Request a free 20-minute diagnosis and I'll help identify the most useful next step. For a full documented review, choose the £495 SEO audit.