EV charging directory (new site, first search impressions late March 2026)
- Apr: 8 clicks.
- May: 188 clicks.
- Jun: 622 clicks.
- Jul: 1,495 clicks.
- Aug: 2,236 clicks.
- Sep (to 22nd): 2,025 clicks (partial month).
8 clicks in April to 2,236 in August.
No account managers, no juniors. An independent SEO consultant with 15+ years getting UK businesses ranked on Google and cited in AI search.
Evidence, not promises
PROOF FROM MY OWN PORTFOLIO
8 clicks in April to 2,236 in August.
1,045 in April to a 2,336 July peak, then 1,868 in August.
Source: Google Search Console, clicks per month, April to 22 September 2026. Sites I own and run, labelled by sector. Not client results. Results vary by niche and starting point.
AI SEARCH DATA I TRACK FOR CLIENTS
I keep these two charts updated because they explain the traffic drop most site owners ask me about: Google is answering more searches itself before anyone reaches a website.
Organic CTR went from 1.76% (June 2024 baseline) to 0.61% on the same queries once an AI Overview appeared (September 2025); paid CTR fell from 19.70% to 6.34% over the same comparison.
Source: Seer Interactive, 3,119 queries across 42 organisations, data to September 2025.
Between January and April 2026, 69.5% of UK Google searches ended with no click to any website, the highest zero-click rate of the six countries SparkToro measured (US 68.0%, Canada 63.8%, Germany 62.1%).
Source: SparkToro, 17 June 2026, Similarweb clickstream data.
Both charts are pulled from my full AI search statistics page, where every figure is checked against its primary source. Use the download and citation buttons on each chart to reuse the numbers with attribution.
Specialist Services
Starting point for most clients: a fixed-fee technical SEO audit service to find what's holding your rankings back, backed by ongoing technical SEO services for sites that need continuous monitoring.
Free Tool
I built this free grader to check the same on-page SEO, mobile page speed, security headers and content signals I look at for clients. Enter a URL below and get an instant A to F grade with specific fixes, no email required.
Why Work With Sunny
Entity-based content networks built from real data, tested across 45 sites in competitive niches.
Based in Reading with deep knowledge of the local business landscape. Face-to-face meetings available.
Every campaign tracked through Google Search Console with transparent monthly reporting. No vanity metrics.
Leveraging AI tools for content optimisation, entity mapping, and competitive analysis at scale.
The Model
Optimising one layer in isolation just moves the constraint. Working across all four, in order, gives the commercial outcome a foundation.
Can search systems reach the right pages?
Crawling, rendering, indexation, performanceIs the site clear about what it knows and offers?
Architecture, entities, structured data, internal linksIs there enough evidence to rank or cite the brand?
Content coverage, authority, corroboration, digital PRDoes visibility turn into the right commercial action?
Intent, UX, conversion paths, measurementThis Website · Google Search Console
Source data refreshed 10 September 2026. Transparent test-site snapshot, not a client performance claim.
Portfolio
Verified Client Result
“The SEO work delivered real results — I'm seeing more clicks compared to this time last year in Google Analytics, without having to spend loads on advertising. Super impressed.”
Dr Shaan Patel
Founder, Aatma Aesthetics
Free tools, no email required
I built these for the three questions I get asked most. They run entirely in your browser: nothing you enter is sent anywhere.
Enter a quoted price and it checks it against the 2026 UK price bands for retainers, day rates, hourly rates and one-off projects, then flags contract terms worth questioning.
In a free 20-minute SEO diagnosis, we'll focus on your biggest search problem and the best next move. Need a documented full-site review? The £495 audit is the deeper option.
Prefer to talk? Call Sunny on 07305 523333
Where I work
I'm based in Reading and meet clients face to face anywhere across Berkshire. Outside that area I work the same way, just remotely, so location isn't a reason to rule this out.
Free SEO Diagnosis
Request a free 20-minute diagnosis and I'll help identify the most useful next step. For a full documented review, choose the £495 SEO audit.
AI Overviews impact on CTR
| AI Overviews impact on CTR | Organic CTR | Paid CTR |
|---|---|---|
| June 2024 baseline | 1.76% | 19.70% |
| September 2025, AI Overviews present | 0.61% | 6.34% |
Source: Seer Interactive, 3,119 queries, 42 organisations, data to Sept 2025
Zero-click by country
| Zero-click by country | Value |
|---|---|
| United Kingdom | 69.5% |
| United States | 68.0% |
| Canada | 63.8% |
| Germany | 62.1% |
Source: SparkToro, 17 June 2026, Similarweb clickstream data