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          "text": "This is a one-off audit service and action plan, carried out by me as an independent SEO audit consultant. It is designed for teams that need to know what is wrong, why it matters and what to fix first. Implementation is not included in the £495 fee and can be scoped separately.",
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          "text": "Local SEO services optimise your visibility for location-based searches in Reading, Berkshire, and surrounding areas. The service covers Google Business Profile optimisation, local citation building, location page creation, and proximity-focused content strategy. Businesses serving local customers gain qualified leads from users actively searching in their service area.",
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          "text": "E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the framework Google's quality raters use to judge whether a page deserves to rank. It is not a ranking factor in the way a backlink or a title tag is a ranking factor. Google has said repeatedly that E-E-A-T does not feed into the algorithm directly: it trains the raters, and the raters' judgements train the ranking systems.",
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          "text": "Internal linking strategy creates hub-and-spoke architectures that distribute ranking signals effectively. The service maps page relationships, defines anchor text patterns, and implements linking hierarchies that guide both users and search engines through your content logically. Strategic internal links concentrate PageRank toward conversion pages whilst maintaining natural browsing experiences.",
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          "text": "LLM optimisation for search marketing is work to improve how accurately AI assistants such as ChatGPT, Gemini and Google's AI Overviews can find, describe and cite your business or content. The phrase can also mean improving model outputs or inference efficiency in machine learning through prompting, fine-tuning or deployment changes; this guide covers the marketing meaning. It includes technical access, useful answers, supporting evidence and measurement.",
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