What Does This AI Search Service Cover?
AI search optimisation is the work of improving a website's search access, answer coverage and verifiable information so that search-enabled assistants can find and interpret relevant pages. AEO and GEO are related industry terms. The work includes measurement and content or technical improvements; it cannot guarantee that an assistant will cite a page or recommend its provider.
I am Sunny Patel, an independent AEO and AI search consultant based in Reading. I serve UK businesses through fixed-fee visibility audits and agreed fractional support. You work directly with me on measurement, search strategy and the improvements included in your scope.
This page explains the work and delivery model. The AI Visibility Audit sets out the £1,500 audit, two-week delivery, report and fractional support option.
Who Is the Service For?
The service suits founders and marketing teams whose customers research a considered purchase. You need a defined market, useful information to publish and someone who can approve changes. We establish fit from your actual buying questions and delivery capacity.
Professional services, B2B and SaaS are potential buyer contexts, not a claim of verified AEO results in each sector. My published owned-site research demonstrates measurement work. A client campaign needs its own evidence.
When Would a Larger Agency Be a Better Fit?
A larger agency may suit a business that needs several specialists working concurrently across markets, languages, development, content and public relations. An independent engagement suits buyers who want direct senior involvement and a defined scope.
Tell me your workload and internal capacity before commissioning an audit. I will identify work that needs your team or a separate specialist rather than imply that the monthly fee includes an agency-sized delivery team.
Which Platforms and Countries Do We Measure?
The audit covers agreed questions across ChatGPT, Claude, Perplexity, Copilot and Google's AI Overviews where access and the measurement method permit it. We agree the country, language, platform mode, prompt set, competitor set and repeat schedule before collection. A UK engagement does not automatically include every country or language.
Each observation records its date and testing conditions. Unavailable products or inaccessible results are labelled untested. They are not recorded as zero visibility.
What Is the Difference Between Retrieval, Citation and Recommendation?
Retrieval means a page was found during a search. A citation means an answer identifies or links to a source. A provider recommendation means an answer suggests a business for the buyer's needs. A retrieved comparison page can be omitted from the answer, and a cited article can appear without its author being recommended.
The audit records URL citations, brand mentions and provider recommendations separately. Search position, a relevance score and referral visits cannot substitute for those observations.
What Happens During the Audit?
The £1,500 AI Visibility Audit delivers a written report, a benchmark against three agreed competitors, a prioritised 90-day plan and a walkthrough. The published delivery period is two weeks. We agree the questions and markets at the start.
The technical review checks search access, indexation, visible content and consistent business information. The report separates confirmed findings from hypotheses about why a particular answer selected a source. No audit can reveal every platform's internal selection process.
How Do We Improve Content and Technical Access?
Content work makes an answer understandable when read as a passage: name the subject, answer the relevant question, retain qualifications and place evidence near the claim. Connected explanations stay together. There is no universal paragraph size or citation threshold.
The content optimisation guide explores passage edits. The entity SEO guide explains how to describe the business and its relationships consistently. Neither process guarantees source selection.
For deeper planning, semantic SEO connects related answers in a coherent content structure. The LLM optimisation guide explains the terminology; it does not expose a platform's private ranking system.
Content briefs specify the questions, evidence and qualifications a page needs. Internal linking connects supporting explanations, while topical authority work identifies important gaps in a subject. These activities can form part of an agreed SEO scope.
Search crawlers and training crawlers have different purposes. OpenAI documents OAI-SearchBot for search and GPTBot for training. Allowing one does not require allowing the other. Google says AI Overviews and AI Mode need no special AI schema or text file. Ordinary search eligibility and accurate visible information remain relevant. See OpenAI's crawler documentation and Google's AI feature guidance.
Access problems can be investigated through a technical SEO audit. For an initial heuristic check, use the free AI search checker; its score does not measure live citations.
Who Handles Implementation After the Audit?
The audit fee covers diagnosis, the plan and walkthrough. Your team can implement that plan. Fractional support starts from £1,500 per month, with the audit fee credited against the first month. The proposal must state the delivery allowance and tasks before work starts.
We assign an owner for content writing, website edits, technical development and approvals. Additional tools, production work and specialist costs are specified in the proposal. External publications control their own editorial decisions; coverage is not an included or guaranteed outcome unless a clearly defined activity is agreed.
What Evidence Can You Inspect?
My published portfolio research reports assistant-attributed referral visits with dates, source-matching rules and limitations. It is owned-site research. It does not establish that an AEO intervention caused client citation growth.
The AI referral traffic study provides the wider sample and method. AI Visibility Results distinguishes visits from citations. Evaluate any campaign example using its baseline, exact changes, repeated prompt observations and attribution limits.
How Do We Measure Progress?
Repeated observations use the agreed questions and testing conditions. Reports include misses and variation alongside citations, mentions and recommendations. When available, Bing citation reports provide a separate platform observation; GA4 records attributed visits and agreed enquiry events.
Referral visits, qualified enquiries and revenue are separate outcomes. Stable rankings with falling clicks do not prove AI caused the decline. Demand, query mix, seasonality and other search-result changes need investigation too.
Can You Guarantee Citations or Recommendations?
No. Delivery milestones cover baseline collection, agreed repairs and repeat measurement. They do not promise first citations in a particular week or a place in an assistant's provider shortlist.
A before-and-after change is an observation. Concurrent edits, platform changes and sampling variation limit causal conclusions. We use the evidence to decide which work to continue, change or stop.
If you are comparing providers, the GEO provider guide explains buying criteria and discloses my inclusion. It is my own commercial comparison, not independent endorsement.
The AEO provider comparison is another owned buying guide with commercial disclosure. Compare published scope and inspectable evidence before choosing a provider.
How Do I Start?
Send your website, target market and a few real buyer questions. A free 20-minute diagnosis helps establish fit. A full citation baseline and audit are paid work.
Choose the fixed-fee AI Visibility Audit for a defined report and plan. Contact me to discuss the questions, implementation capacity and commercial scope before starting.