Google Penalty and Algorithm Update Recovery Service
For sites that lost traffic after a core update, a manual action or a migration. I find the cause first, then give you a recovery plan in the order that matters.
16+ years experienceFree 20-minute diagnosisNo contracts
This is a Google penalty and traffic drop recovery service run by me as an independent UK SEO consultant. It is for sites that lost Google traffic after a Google algorithm update, a manual action or a site migration. You start with a free 20-minute diagnosis. A fuller investigation is my £495 fixed recovery audit. It is delivered in 5 working days. You get a recovery plan ranked by what to fix first.
Lost traffic and not sure why?
Book the free 20-minute diagnosis. Send me the site and the drop date and I will tell you what I would check first.
Google penalty recovery is the work of finding why a site lost Google traffic and fixing that cause. A traffic drop is not always a penalty. Changing everything at once makes the cause harder to find. A manual action, a core update, a technical fault and a migration each need a different fix. I find the cause first.
What I check first for each type of Google traffic drop
Each type of Google traffic drop has its own first check and its own route to recovery. I use the table below in the free diagnosis.
Scroll horizontally if columns extend beyond the screen.
Your situation
What I check first
Manual action in Search Console
The Manual Actions report, the policy named and the pages affected
Core update drop
Drop date against Google's confirmed update dates, which pages and queries fell, and what now ranks instead
Technical drop
Indexing report, noindex and canonical rules, robots.txt, server errors and sitemaps
Migration drop
Old-to-new redirect map, lost URLs, changed templates and internal links
The diagnosis tells you which row you are in. Many drops are a mix. One example is a migration that went live in the same month as a core update. I follow Google's guidance on debugging traffic drops for this first pass. It rules out lost demand, tracking changes and stronger competitors before anyone touches the site.
What does Google penalty recovery cost?
My Google penalty recovery service comes in four options. They run from a free call to monthly implementation.
Scroll horizontally if columns extend beyond the screen.
Option
Price
What you get
Free diagnosis
Free, 20 minutes
My view of the likely cause and what to check first
Recovery audit
£495 fixed
The full technical SEO audit with ranking drop analysis and a prioritised recovery plan, delivered in 5 working days after access
Consulting session
£200 per session
One focused consulting session if your team is doing the work and wants a second opinion
Recovery implementation
From £1,500 per month
An SEO retainer where I carry out or manage the fixes and track the recovery
I am not VAT-registered. These are the full amounts. The £495 is credited against your first month if you start a retainer within 60 days of the audit. I am based in Reading in Berkshire and work online with sites across the UK.
What Clients Say
“The SEO work delivered real results — I’m seeing more clicks compared to this time last year in Google Analytics, without having to spend loads on advertising. Super impressed.”
Dr Shaan Patel
Founder, Aatma Aesthetics · UK
“Before working with Sunny, we were getting around 180 organic visits a month. Nine months later we’re at 620 and enquiries from organic have tripled.”
James W.
Director · Reading
“We went from invisible in local pack to ranking in the top 3 for our main service terms within 5 months. The increase in enquiry rate was roughly 3×.”
Sarah M.
Partner, professional services firm · Berkshire
“Sunny’s topical map approach was unlike any other SEO work we’d had before. Within 6 months we were ranking for terms we’d never appeared for.”
Tom B.
MD, SaaS company · Thames Valley
“The monthly reporting is clear, honest and always tied to actual business outcomes — not just vanity metrics.”
Claire H.
Director, e-commerce brand · Reading
What is a Google algorithm update?
A Google algorithm update is a change to the systems Google uses to rank search results. Google makes many small changes each year and several larger core updates. Core updates do not target individual sites. They change how Google assesses content across the web. Some sites rise and others fall. The August 2018 core update is one example. The SEO industry nicknamed it "Medic". Google confirms core updates on its ranking updates page. I match your drop date against it.
What is a Google penalty?
"Google penalty" is used for two different things: a manual action and an algorithmic drop. The recovery route differs for each.
Google penalty, type 1
Manual action
Who applies it: a human reviewer at Google after a spam policy breach
Where it shows: Search Console under Security & Manual Actions > Manual Actions. The report names the problem
Common causes: unnatural links, thin affiliate content, cloaking, hidden text and user-generated spam
Recovery route: fix the stated violation and submit a reconsideration request
Google penalty, type 2
Algorithmic drop
Who applies it: nobody. Google's ranking systems reassessed your site
Where it shows: nowhere. Search Console says "No issues detected"
Possible causes: weaker content than what now ranks, intent mismatch or gaps in topic coverage. The audit tests each
Recovery route: improve the pages that fell and wait for Google to reassess
Manual actions follow a breach of Google's spam policies. Algorithmic drops are not penalties in the strict sense. Google sends no notification for them. That makes them harder to diagnose. "No issues detected" in the Manual Actions report does not prove an algorithm change caused the drop. Technical faults, lost demand, tracking changes and stronger competitors all look the same on a traffic graph.
Professional Services, Reading
Challenge
Organic traffic stuck at about 180 visits a month, with only occasional enquiries
Result
620 visits/mo and 3× monthly enquiries through topical map and content strategy
+244% organic traffic
9 months
Professional Services
Challenge
Not appearing in local pack for core service queries
Result
Top-3 local pack positions for main service terms, 3× monthly enquiries
3× monthly enquiries
6 months
How do I recover from a Google algorithm update?
Recovery from a Google algorithm update follows the six steps below. The free diagnosis gives my view on step one. The £495 audit completes steps one to three and sets the order for step four.
Confirm the cause
Manual Actions, indexing, tracking and the drop date against Google's update history.
Find what fell and why
Which pages and queries lost ground and what pattern they share.
Audit the pages that fell
Each page that fell compared with what ranks now.
Fix in priority order
Technical faults and stated violations first. Then existing pages before new ones.
Request review or wait for reassessment
A reconsideration request for a manual action. Reassessment over time for an algorithmic drop.
Monitor and adjust
Rankings and enquiries after each fix. Reassess if the next core update does not help.
Confirm the drop is update-related
Confirm the cause before you change anything. Not every drop is caused by an update.
Check Google's confirmed update history against the date of your drop. Check in Search Console whether impressions dropped or only clicks. Look for crawl errors, accidental noindex tags or a broken sitemap. These cause drops that look like an update but have nothing to do with Google's ranking systems.
Identify what fell and why
Export ranking and Search Console data for the weeks around the drop. List the pages and queries that lost ground.
Losses mainly on informational queries often point to content quality, depth or E-E-A-T signals.
Losses on commercial queries can point to intent mismatch: the page no longer matches what Google thinks the searcher wants.
Losses in one section while others held point to a topic-specific problem rather than a site-wide one.
Audit the content that fell
Ask three questions about each important page that lost rankings. Does it show real expertise and first-hand experience? Does it answer the query as fully as the pages that now outrank it? Is it clear who wrote it and why they can be trusted?
Audit the pages that fell: check topical coverage
Check topical coverage by mapping every subtopic your buyers search for. Compare your coverage with the pages that now outrank yours.
Map your content against a full topical map of your subject. Find what is covered well, what is thin and what is missing. Close the biggest gaps first.
Fix in priority order: improve before you scale
Improve existing pages before publishing new ones. Updating the pages that fell tests the likely cause directly. More content of the same quality does not. Update, expand and strengthen the pages that fell first.
Manual penalty recovery: fix violations and request review
Manual penalty recovery has a fixed route. Audit the backlink profile where links are the problem. Attempt removal of unnatural links and disavow the ones you cannot remove. Improve or consolidate thin and duplicate pages where content is the problem. Then submit a reconsideration request in Search Console. Be specific about what you found, what you fixed and how you will stop it recurring. Vague requests are more likely to be rejected. Google penalty removal is the lifting of the manual action after a successful review.
Monitor and adjust
Track rankings, impressions and enquiries after each fix. If the next core update does not help, reassess what is left and repeat the audit on the pages still down.
How It Works
Week 1
1
Discovery & audit
Site health, competitor landscape, keyword opportunity mapping
Weeks 2–4
2
Strategy & quick wins
Prioritised fixes live, 12-month content plan drafted
Month 2–3
3
Core implementation
Cornerstone pages and supporting content published
Month 4–6
4
Review and refine
Review query coverage, clicks and implementation priorities
Month 7+
5
Ongoing measurement
Review measured outcomes and adjust the content plan
1
Week 1
Discovery & audit
Site health, competitor landscape, keyword opportunity mapping
2
Weeks 2–4
Strategy & quick wins
Prioritised fixes live, 12-month content plan drafted
3
Month 2–3
Core implementation
Cornerstone pages and supporting content published
4
Month 4–6
Review and refine
Review query coverage, clicks and implementation priorities
5
Month 7+
Ongoing measurement
Review measured outcomes and adjust the content plan
What triggers recovery for each type of drop
Recovery from a Google traffic drop needs a different trigger for each cause. Google decides the timing for three of the four.
Scroll horizontally if columns extend beyond the screen.
Type of drop
What has to happen
Who decides
Technical fault
The fault is fixed and the affected pages are recrawled
Googlebot on recrawl
Manual action
The violation is fixed and a reconsideration request is accepted
A Google reviewer
Core update drop
The pages that fell are improved and reassessed
Google's ranking systems, often at the next core update
Migration drop
Redirects and missing pages are repaired and recrawled
Googlebot on recrawl
What does not work for Google penalty recovery
Three reactions often make a Google traffic drop harder to recover from.
Mass content deletion. It sounds logical but often removes pages that were supporting your topic coverage.
Aggressive link building straight after a drop. Google is assessing quality. A higher link count does not answer that.
Reverting to a backup from before the update. Restoring old content does not address the cause and can undo fixes made since.
Avoid these and the other common SEO mistakes that make a drop worse. Google's guidance on core updates points to helpful, people-first content as the thing to improve. Work on it only after technical faults, lost demand and tracking changes have been ruled out.
Get the cause confirmed before you change anything
The free 20-minute diagnosis tells you which type of drop you are dealing with and whether the £495 audit is the right next step.
✓No minimum contract: monthly rolling, cancel with 30 days notice
✓You own everything: all content, data, and account access are yours from day one
✓Monthly reporting: traffic, rankings, and milestone progress every month
Frequently asked questions
How long does Google penalty recovery take?
Google penalty recovery takes anywhere from days to several months depending on the cause. A technical fault can recover soon after it is fixed and recrawled. A manual action recovers after Google reviews your reconsideration request.
Core update drops take longer. Google's guidance on core updates says changes can take effect in a few days. It also says its systems could take several months to confirm a site has improved. That could mean waiting until the next core update.
Can you guarantee recovery after a Google algorithm update?
No. Nobody can guarantee recovery after a Google algorithm update. Google decides how pages are reassessed. What I can do is find the most likely cause, fix it properly and track the result. Some sites need more than one update cycle.
How do I know if I have a Google penalty or an algorithm drop?
The Manual Actions report in Google Search Console tells you whether you have a Google penalty. Open Security & Manual Actions > Manual Actions. A listed issue means you have a manual action. "No issues detected" means the drop is algorithmic, technical or caused by something else. Lost demand and tracking changes are two common examples.
Do you offer Google penalty removal?
Yes. Google penalty removal is the manual action part of my recovery service: find the violation, fix it, document it and submit the reconsideration request. Google lifts the manual action after a successful review. An algorithmic drop has no removal process. That work is recovery rather than removal.
Do you offer a Google penalty recovery service in the UK?
Yes. My Google penalty recovery service is run from Reading in Berkshire and works online with sites across the UK. The process is the same wherever you are based. The free diagnosis comes first. The £495 audit or ongoing support follows if you need it.
Can you recover traffic lost after a site migration?
Yes when the cause is missing redirects, lost pages or changed templates. Those are the common causes of a migration drop and each can be repaired.
Usually no. Disavow links after a drop only when there is a link-related manual action or clear evidence of a link scheme. Disavowing low-quality links that carry no risk does not fix a core update drop.