Portfolio
Case Studies & Results
Real organic-growth results for UK businesses: the problem, the strategy, and the measurable outcome behind each project.
Portfolio case studies
Aatma Aesthetics Website Design Development and SEO
How Sunny Patel helped Aatma Aesthetics grow organic visibility and attract high-quality enquiries through a full website redesign and semantic SEO strategy.
Cross-Platform SEO Audit: Bing vs Google Performance Analysis
A cross-platform audit of Google and Bing performance across 11 sites, examining traffic differences and reliance on one search platform.
Mobile PageSpeed Optimisation: 76 to 90 Without a Design Change
How I took a heavy Next.js statistics page from a 76 to a 90 mobile PageSpeed score in one evening, halving first paint without touching the design.
SEO Methodology at Scale: 45-Site Testing Portfolio
How running a 45-site SEO portfolio across 12 verticals provides a live testing environment for the semantic SEO methodology applied to client work.
Professional Services Firm, Reading: 3× Enquiry Growth
How a Reading professional services firm went from 180 organic visits per month to 620 in 9 months, with monthly enquiries from organic search tripling.
Technical Content Authority at Scale
How a single technical how-to guide generated over 31,000 AI search citations, and how a content-first strategy built a technology troubleshooting authority.
Affiliate Conversion Optimisation: UGC Content Strategy
An in-house affiliate portfolio case covering UGC content, semantic audits and conversion measurement. Read the case for recorded results and projected outcomes.
AI Search Optimisation: 120K Copilot Citations
An 11-site portfolio analysis of recorded Bing Copilot citations, including a laptop screen size guide. The case separates citation counts from traffic projections.
Automotive Tech Review Authority
An automotive technology review case covering content strategy and organic search performance. Read the case for its reported results.
EV Charging Directory: 8 to 2,834 Google Clicks a Month, April to September 2026
My UK EV charging directory recorded 8 Google clicks in April 2026 and 2,834 in September. This case study covers the build, referral traffic and limitations.
Health Affiliate Site: Google Demotion, Then AI Referrals Fell Too
Google impressions on my health affiliate site fell in July 2026. AI referrals fell about two weeks later, and September data showed no Google recovery.
Health and Wellness Product SEO Authority
A health and wellness product review case covering research-backed content, semantic SEO and affiliate performance. Read the case for its reported results.
Micro-Niche Conversion Optimisation
A pet products review case covering affiliate conversion measurement and a focused content strategy. Read the case for its reported results.
Outdoor and Garden Product Review SEO
How a focused semantic SEO strategy turned an outdoor and garden equipment review site into the top-earning affiliate property in a 45-site portfolio.
TheTutorLink: EdTech Platform Growth
How TheTutorLink, an online tutoring marketplace, achieved 600 percent organic traffic growth through technical SEO, platform optimisation.