Portfolio
Case Studies & Results
Real organic-growth results for UK businesses — the problem, the strategy, and the measurable outcome behind each project.
Aatma Aesthetics Website Design Development and SEO
How Sunny Patel helped Aatma Aesthetics grow organic visibility and attract high-quality enquiries through a full website redesign and semantic SEO strategy.
Cross-Platform SEO Audit — Bing vs Google Performance Analysis
A deep-dive cross-platform audit comparing Bing and Google performance across 11 sites, uncovering a 107x traffic gap, dangerous platform dependency.
SEO Methodology at Scale — 45-Site Testing Portfolio
How running a 45-site SEO portfolio across 12 verticals provides a live testing environment for the semantic SEO methodology applied to client work.
Professional Services Firm — Reading — 3× Enquiry Growth
How a Reading professional services firm went from 180 organic visits per month to 620 in 9 months — with monthly enquiries from organic search tripling.
Technical Content Authority at Scale
How a single technical how-to guide generated over 31,000 AI search citations, and how a content-first strategy built a technology troubleshooting authority.
Affiliate Conversion Optimisation — UGC Content Strategy
How a UGC-driven content strategy and semantic SEO audit lifted affiliate conversion rates to 6.51 percent and achieved 25.
AI Search Optimisation — 120K Copilot Citations
How structured, research-backed content across a niche site portfolio generated over 120,000 Bing AI Copilot citations — with a single page earning 31.
Automotive Tech Review Authority
How a focused content strategy built an automotive technology review authority with a 10.16% organic CTR and nearly 9.
Health and Wellness Product SEO Authority
How semantic SEO and research-backed content transformed a health and wellness product review site into a category authority — achieving a 25.
Micro-Niche Conversion Optimisation
How a small pet products review site achieved a 6.51% affiliate conversion rate — 5x the portfolio average — and a £3.
Outdoor and Garden Product Review SEO
How a focused semantic SEO strategy turned an outdoor and garden equipment review site into the top-earning affiliate property in a 45-site portfolio.
TheTutorLink — EdTech Platform Growth
How TheTutorLink, an online tutoring marketplace, achieved 600 percent organic traffic growth through technical SEO, platform optimisation.