This is a UK technical SEO audit service run by me as an independent consultant. It costs £495 fixed for a standard site of up to around 500 pages. You get a written report, a prioritised action list and a 60-minute walkthrough. Delivery is within 5 working days after the agreed access is available.
The audit covers technical SEO, content and AI-search visibility. It tells you what is wrong, why it matters and what to fix first. It suits business owners, in-house teams and anyone who wants an independent view of their site or their current agency's work. Implementation is not included in the £495 fee and can be scoped separately.
Request the £495 technical SEO audit →
What do you receive in the £495 audit?
The audit gives you a prioritised record of technical findings rather than an unfiltered tool export. Each material finding connects the observed evidence to an action and a way to check the fix.
The deliverables cover:
- An executive summary: the main constraints and the recommended order of work
- A written report: typically 15 to 25 pages covering technical SEO, content and AI-search visibility
- A prioritised finding list: impact, evidence, affected area and recommended action, scored by effort against revenue impact
- A recommendations spreadsheet: affected URLs, the issue, the recommended fix and an effort estimate, formatted for a developer
- A competitor technical review: comparison with 3 rivals and the material technical differences found
- A 60-minute walkthrough: time to review the findings on screen, set priorities and map the first 30 days of work
All documents are yours to keep and share with your team.
The demonstration below shows one fictional finding in the format a delivery team can use. It is an example of the work product rather than a client result.
What does a technical SEO audit check?
A technical SEO audit checks whether search engines can discover, crawl, interpret and index the pages that matter. The exact scope is agreed before work starts because a small service site and a large ecommerce catalogue create different risks.
Typical checks include:
- Discovery and crawling: robots.txt, XML sitemaps, internal links, crawl paths and unwanted URL patterns
- Indexation controls: canonical tags, redirects, noindex rules, duplicate URLs and status codes
- Rendering and mobile use: important content availability, responsive behaviour, mobile usability and interaction problems
- Core Web Vitals: available field data across device types and relevant page-level performance evidence
- Site architecture: navigation depth, orphan pages, pagination and internal linking
- Structured data: valid markup, eligible types and conflicts between page content and schema
- Migration or update risks: changed URLs, redirect coverage and traffic drops where relevant
An audit identifies technical constraints. It does not guarantee a ranking change because rankings also depend on relevance, competition, links and the usefulness of the page.
What content and AI-search checks are in the same audit?
The £495 fee also covers a content review and an AI-search visibility check. They sit in the same report. You do not pay twice for the full picture.
- Content and topical authority: a gap analysis against your top three organic competitors. It shows which pages have the depth to rank, which are thin and which cannibalise each other, plus a coverage map of where your site has authority and where it has none.
- AI-search visibility: whether your site is cited in ChatGPT, Bing Copilot, Google AI Overviews and Perplexity for your five most commercially important queries. Entity coverage and schema quality are reviewed. This gives you a baseline if you later decide to work on AI search.
AI answers vary from one run to the next. The AI section reports what I observed on the day. It is not a promise of inclusion.
How does the technical SEO audit service work?
The audit follows four clear stages.
We agree the scope, and how I handle questions and feedback, before work begins.
What does the audit price cover and when does it cost more?
The £495 fixed fee covers the investigation, the written report, the spreadsheet and the 60-minute walkthrough for a standard site of up to around 500 pages. I am not VAT-registered, so £495 is the full amount you pay. It does not include development work, content writing, link building or an ongoing monthly programme.
Implementation support is scoped separately after the audit, with the work, responsibilities and price agreed first. You can also implement the actions with your own team.
The audit costs more outside the standard scope: more than around 500 pages, multiple international versions, complex JavaScript rendering or a recent migration. I confirm this in the initial scope, before any paid work starts. Complex enterprise architectures may also need a scoped discussion first.
The £495 is credited against your first month when you start a retainer within 60 days of delivery. There is no minimum contract.
Who is the audit for?
The audit suits a site with a defined technical question or unexplained organic-search problem. Common triggers include:
- important pages missing from Google
- a traffic drop after a migration or platform change
- duplicate or parameter URLs consuming crawl attention
- templates with inconsistent canonical or indexation rules
- slow or unstable page experiences
- a development backlog that needs evidence-based priorities
- an agency contract coming up for renewal
- a new site or directory that has not launched yet
A brand new site with fewer than 10 pages needs a smaller scope. Weak product-market demand, or a need for someone to implement every change, calls for a different service. Those needs require a different scope.
Can you review my current SEO agency's work independently before I renew?
Yes. Send the site URL, the renewal date and any reports your agency has given you. The audit looks at the site as it stands today: technical health, content and AI-search visibility. You get a ranked list of findings with evidence, so you can compare it with what the agency reports and what has actually changed.
The audit does not include managing the agency or negotiating the contract. If the findings show work that needs doing, the walkthrough covers what needs a developer, what you can handle yourself and what ongoing support would cover.
Does the audit cover mobile SEO?
Yes. Google crawls and ranks the mobile version of a site first. The audit checks that version. That includes responsive behaviour, mobile usability, whether important content is available on mobile and Core Web Vitals field data across device types. A separate mobile-only audit is not needed for a standard site.
What happens after the audit?
Start with the highest-impact validated actions. Assign each action to an owner and record the acceptance check before implementation begins.
Measure crawling and indexation separately from rankings and enquiries. A corrected technical issue can remove a constraint without creating demand or making a page more relevant than its competitors.
Implementation remains a separate decision. You can use your existing developer or request a separate implementation scope after reviewing the findings.
How do you request the audit?
Send the website URL and the main problem you want investigated. Mention any recent migration, redesign, traffic drop, agency renewal date or platform constraint that could affect the scope.
The fixed £495 fee applies to standard sites of up to around 500 pages. Delivery is within 5 working days after access and scope are confirmed. The 60-minute walkthrough is included.
If the audit shows you need ongoing technical work, see my technical SEO services.
Request the £495 technical SEO audit →
Frequently asked questions
How is this different from the free SEO diagnosis?
The free diagnosis is a focused 20-minute conversation about one priority problem. The paid audit is a documented investigation with written deliverables you can act on independently.
Does the £495 include VAT?
Yes. I am not VAT-registered, so no VAT is added and £495 is the full fee.
Can you review a site before it launches?
Yes. If the site is still being built, send a written outline of the planned page types, some example URLs and roughly how many pages each type will have at launch. I review that structure first, while it is still cheap to change, and complete the rest of the audit once the templates are on a staging or demo site. The same £495 fee covers both parts for a standard site.
Can I share the report with my development team?
Yes. The recommendations spreadsheet is formatted for developer handoff. Each item includes the affected URLs, the issue, the recommended fix and an effort estimate.
What if I cannot afford to fix everything the audit finds?
Every finding is ranked by revenue impact against effort. You will know which two or three items give the highest return for the lowest effort, and you can start there.
