Schema Markup Generator

Generate valid JSON-LD structured data for Google rich results. Select a schema type, fill in the fields, and copy the markup to your site. Not sure where the code goes once you have it? Read how to add schema markup to your website for the exact steps on WordPress, Shopify, Wix, and custom sites.

FAQ Fields

Q&A Pair 1

JSON-LD Output

Missing required fields:

  • - Add at least one Q&A pair
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": []
}
</script>

What is a JSON-LD schema generator?

JSON-LD (JavaScript Object Notation for Linked Data) is the structured data format Google recommends for schema markup. JSON-LD sits in a single <script type="application/ld+json"> block that describes the page: what it is, who wrote it, what it costs, where the business is. Microdata scatters the same attributes through your HTML and is harder to maintain.

Writing that JSON by hand invites syntax errors. One missing comma invalidates the whole block. This generator builds the code from plain form fields, flags missing required properties as you type, and gives you a copy-paste script tag plus a one-click check in Google's Rich Results Test. Read the semantic markup guide for the semantic SEO thinking behind structured data.

Schema types this generator supports

FAQ schema generator

Builds an FAQPage block from question and answer pairs. Google now limits FAQ rich results to a small set of authoritative sites. The markup still helps search engines and AI assistants extract your answers for AI Overviews and chat citations.

Article schema generator

Creates Article markup with headline, author, publisher, and published and modified dates. Authorship and freshness are two signals Google reads when presenting blog posts and news content.

Local business schema generator

Generates LocalBusiness markup with a specific business type (29 options from Plumber to Dentist), full postal address, opening hours, geo coordinates, and price range. This corroborates your Google Business Profile details.

Product schema generator

Outputs Product markup with price, currency, availability, brand, SKU, and aggregate rating. Valid Product markup is what makes star ratings and prices eligible to appear under your listing in search results.

Breadcrumb schema generator

Builds a BreadcrumbList so Google can replace the raw URL in your search snippet with a readable page trail. Breadcrumb rich results are among the simplest to earn because eligibility is broad.

HowTo schema generator

Creates HowTo markup with named steps, total time, and estimated cost. Google retired HowTo rich results in 2023. The markup remains valid structured data for machines and AI assistants.

How to use the generated code

  1. Pick a schema type above, fill in the fields, and fix any warnings the tool shows. Required properties are marked with an asterisk.
  2. Copy the script tag and paste it into the page's HTML. Head or body both work. Platform-specific steps are in how to add schema markup to your website.
  3. Validate with the Test in Google button, publish, then confirm the page's rich result eligibility in Search Console's Enhancements reports after the next crawl.

Frequently asked questions

Is this schema markup generator free?

Yes. All six schema types are free to generate with no signup, no watermark, and no usage limit. The output is plain JSON-LD you can paste straight into your site.

What is a JSON-LD schema generator?

A JSON-LD schema generator turns form fields into a valid script tag of structured data using the JSON-LD format (JavaScript Object Notation for Linked Data). JSON-LD is the format Google recommends because it sits in one self-contained block rather than being woven through your HTML like microdata.

Where do I paste the generated schema markup?

Anywhere in the page's HTML, in the head or the body. Google parses the script tag either way. The exact steps differ by platform. See the how to add schema markup guide for WordPress, Shopify, Wix, and custom sites.

Does schema markup improve rankings?

No. Schema markup is not a direct ranking factor. Schema markup makes your page eligible for rich results such as stars, prices, and breadcrumbs. It also gives search engines and AI systems an unambiguous machine-readable statement of the page topic.

How do I validate the generated schema?

Use the Test in Google button above to open your code in Google's Rich Results Test. Paste the same code into the validator at validator.schema.org for a stricter syntax check against the full schema.org vocabulary.

Can I use more than one schema type on the same page?

Yes. One page can hold multiple JSON-LD script blocks, for example Article plus FAQPage plus BreadcrumbList. Generate each type separately in this tool and paste each script tag into the page.

Want structured data implemented, validated, and monitored for you? The fixed-fee SEO audit includes a full schema markup review.