Schema Markup Generator

Generate valid JSON-LD or Microdata structured data for 16 schema types. Select a schema type, fill in the fields, and copy the markup to your site. Not sure where the code goes once you have it? Read how to add schema markup to your website for the exact steps on WordPress, Shopify, Wix, and custom sites.

Service Fields

Service Name *

Service Type

Description

Provider Name *

Provider URL

Area Served

Service Page URL

Structured Data Output

Missing required fields:

- Service name is required
- Provider name is required

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "",
  "provider": {
    "@type": "Organization",
    "name": ""
  }
}
</script>

What is Service schema?

Service schema names a specific service you offer, such as boiler repair or SEO audits, states who provides it, and states where it is available. There is no standalone Google rich result tied to Service markup, so it will not add stars or a badge to your listing on its own.

Its value is in giving search engines and AI assistants an explicit, structured statement of what a business does, which can support how your offering is summarised and matched to relevant queries, separate from the phrasing on the page itself. It is often nested inside Organization or LocalBusiness schema as part of a wider offer catalogue, or used standalone on a dedicated service page. Fill in the fields below and generate JSON-LD or Microdata output.

Frequently asked questions

Does Service schema improve my rankings?

No schema type is a direct ranking factor, Service markup included. It gives search engines an explicit statement of your offering, which supports relevance matching rather than acting as a ranking boost by itself.

Should I use Service or Product schema for what I sell?

Use Product for a physical or digital item with a price and availability state. Use Service for work carried out, such as a repair, consultation, or audit, where provider and area served matter more than stock status.

What goes in areaServed?

The city, region, or country the service covers, for example Reading, Berkshire, or United Kingdom. Keep it accurate to where you genuinely operate.

Can I list several services on one page?

Yes, generate a separate Service block for each one and add every script tag to the page, or nest them inside an Organization's makesOffer array if you prefer a single combined block.

Want structured data implemented, validated, and monitored for you? The technical SEO audit includes a full schema markup review. Not sure where to paste the code above? Read how to add schema markup to your website.

Other schema types

All schema types FAQ Article LocalBusiness Product Breadcrumb HowTo Organization Person WebSite JobPosting Event Video Review ItemList SoftwareApplication

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