Schema Markup Generator

Generate valid JSON-LD or Microdata structured data for 16 schema types. Select a schema type, fill in the fields, and copy the markup to your site. Not sure where the code goes once you have it? Read how to add schema markup to your website for the exact steps on WordPress, Shopify, Wix, and custom sites.

Organization Fields

Structured Data Output

Missing required fields:

  • - Organization name is required
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": ""
}
</script>

What is Organization schema?

Organization schema identifies your business as an entity, with a name, logo, address, contact details, and sameAs links to your social profiles and other authoritative pages about you. Google's own documentation says there are no strictly required properties for Organization markup, and recommends adding as many relevant ones as you can.

What this markup does is help Google choose which logo to show in your knowledge panel and other brand-related surfaces, and it helps disambiguate your organisation from others with a similar name. It is also one of the clearest ways to tell search engines and AI assistants who you are, separate from what any individual page says. Fill in the fields below, add a line per profile in the sameAs box, and generate JSON-LD or Microdata output.

Frequently asked questions

What does Organization schema actually change in search results?

It can influence which logo Google shows in a knowledge panel or brand result, and it helps disambiguate you from other organisations. It has no dedicated rich result snippet of its own.

What should I put in sameAs?

Add one URL per line for your official social profiles, Wikipedia or Wikidata entry if you have one, and any other authoritative page that clearly identifies your organisation. These act as corroborating links, not ranking factors.

Should every page on my site have Organization schema?

Typically it sits once on the homepage or is referenced across the site with an @id, rather than being repeated in full on every page. This generator produces a standalone block you can adapt either way.

How is this different from LocalBusiness schema?

LocalBusiness extends Organization with address, opening hours, and geo data aimed at physical or service-area businesses. Use Organization for the general entity statement, and LocalBusiness when location and hours matter.

Want structured data implemented, validated, and monitored for you? The technical SEO audit includes a full schema markup review. Not sure where to paste the code above? Read how to add schema markup to your website.

Other schema types

All schema typesFAQArticleLocalBusinessProductBreadcrumbHowToPersonServiceWebSiteJobPostingEventVideoReviewItemListSoftwareApplication

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