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Is your brand visible in AI search?
Enter your website for a free check of public crawl directives, markup and content signals. The score is a heuristic diagnostic. It does not test live AI citations or recommendations. No email required.
Bot roles differ: OAI-SearchBot supports ChatGPT search, while GPTBot concerns model training. PerplexityBot supports Perplexity search. Googlebot controls Google Search crawling, including AI features; Google-Extended covers some other Google uses.
Allowing a bot in robots.txt does not prove that firewalls permit it or that the page will be selected. User-requested fetchers also have different rules. Neither llms.txt nor FAQ markup is required for Google AI features.
OpenAI crawler rolesPerplexity crawler rolesGoogle AI feature guidance
Why AI visibility is a different question from ranking
A page can appear in search without being cited in an answer or having its business recommended. This checker inspects public technical and content signals. Actual visibility needs separately captured answers with the questions, dates and platform settings recorded.
Use the findings as prompts for inspection. A score does not establish whether an assistant retrieved, trusted, cited or recommended your site.
Three checks before assigning a cause
Blocked by configuration
Inspect the relevant search crawler and CDN controls. OpenAI uses OAI-SearchBot for search and GPTBot for training. Blocking GPTBot alone does not opt your site out of ChatGPT search. A robots rule is not proof of a successful or failed live fetch.
Inconsistent business information
Check that business descriptions and any structured data match visible facts. Google requires no special AI schema for AI Overviews or AI Mode. Missing markup alone does not establish the cause of an omitted answer.
Ranking but not cited
Ranking is not proof of citation. Falling clicks can reflect demand, query mix, seasonality and search-result changes. AI answers are a hypothesis to investigate with matched evidence, not a diagnosis from clicks alone.
What the free check covers
- Search-crawler directives: public robots permissions for OAI-SearchBot, PerplexityBot and Googlebot; training controls are not scored
- Machine-readable identity: structured data, entity markup and sameAs corroboration links
- Entity references: declared identity links and optional unverified Wikipedia and Wikidata name-match candidates
- Content structure: heuristic heading and text checks, not an observed retrieval or citation test
If you want to go further
The free check reads publicly available signals. It does not query ChatGPT, Perplexity or Google's AI Overviews with your actual buying questions, and it does not benchmark you against named competitors. That deeper work is what the paid AI Visibility Audit covers, measured across repeated runs with the variance reported honestly rather than a single-run score. There is no pressure to move from the free check to the paid audit. Most businesses run the check first and decide from there.
Frequently asked questions
What does the free AI visibility check actually test?
It inspects public search-crawler directives, identity markup, entity references and content structure. These are heuristic checks, not actual crawler visits or live assistant queries. Wikipedia and Wikidata name matches are unverified candidates; absence is not a citation barrier. Training controls are not scored.
Is the free check the same as the paid audit?
No. The free check reads publicly available signals in seconds: crawl access, schema, entity presence and page structure. The paid audit goes further by querying ChatGPT, Perplexity and Google's AI Overviews directly for your actual buying questions, measuring across repeated runs, and benchmarking you against named competitors.
Why would my business be invisible to AI search even if it ranks well on Google?
Retrieval, source citation and provider recommendation are different outcomes. A search result can be omitted from an answer. This checker cannot establish why a platform selected a source or omitted your business; that needs separately recorded live observations.
What happens after I run the check?
You get an instant scored report broken down by the four checks above, with specific recommendations for anything that failed. If you want the deeper version, get in touch and the paid audit or ongoing engagement will be discussed only if it fits.
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