AI Visibility Consulting
An AI visibility consultant who shows you the evidence, not a score
Independent AI search consulting for UK businesses: how you appear to ChatGPT, Claude, Perplexity and Google's AI Overviews, measured honestly and explained clearly, with a plan you can hand to your own team or have built for you.
What an AI visibility consultant does
An AI visibility consultant measures how your business currently appears when people ask ChatGPT, Claude, Perplexity or Google's AI Overviews questions in your market, then works out why. That means checking whether AI crawlers can actually read your site, whether your structured data and entity signals give AI systems enough to verify who you are, and which third-party sources these systems cite from in your category.
The output is not a single score. It is a documented, evidence-based view of where you stand and a prioritised path to appearing more often, built by someone who does the measurement and the fix, not a team relaying it through account management layers.
Who this is for
This work suits businesses where the buying journey involves research, not impulse purchase, and where being absent from an AI answer means a competitor gets the enquiry instead.
- Marketing leads at mid-size and large UK businesses who need a defensible answer on AI search presence, not a vibe
- Founders in considered-purchase markets, professional services, B2B, SaaS, finance and healthcare, where buyers research before they contact you
- In-house teams who already run SEO and want a specialist to extend that work into AI search without hiring full time
- Agencies that need AI visibility expertise for a client engagement without building the capability internally
How this is different
Versus DIY tools
Free checkers give you a single-run score and stop there. This work measures across repeated runs, reports the variance, and explains why a result changed, then fixes the technical and entity gaps causing it.
Versus a generalist agency
Most agencies retrofit classic SEO reporting onto AI search and call it done. This is a specialist methodology built around how AI systems select and cite sources, delivered by the person doing the work, not relayed through an account manager.
Versus consultants who quote AI stats you can't verify
Every number in a report is sourced and reproducible. If a claim would not survive a primary-source check, it does not appear. This is a documented standard, applied consistently, not a promise.
Measurement built to be checked, not taken on trust
AI answers are not fixed. Ask the same question of the same assistant twice and the cited sources can change. Treating one run as a fact is the single biggest mistake in this category, and it is how most AI visibility tools present their scores. Measurement here uses repeated runs and reports the variance, so any number you see reflects what actually happens, not a lucky screenshot.
Original research published on this methodology includes an audit of widely repeated AI-search statistics checked against their primary sources, most of which did not hold up. The same bar applies to every figure used in client work: sourced, dated, and reproducible, or it does not appear in the report.
How to start
Most engagements start with the AI Visibility Audit: a fixed-fee, board-ready measurement of your current AI search presence, delivered in 2 weeks with a leadership walkthrough call. From there, the plan is yours to implement, or fractional support is available to carry it out.
Not sure an audit is the right first step? The free AI visibility check is a lower-commitment starting point, and running a smaller business, the £495 SEO audit is usually the better fit than a full AI visibility engagement.
Frequently asked questions
What does an AI visibility consultant actually do?
An AI visibility consultant measures how a business currently appears when people ask ChatGPT, Claude, Perplexity or Google's AI Overviews questions in its market, identifies the technical and entity gaps stopping it being cited, and builds a plan to close them. That covers AI crawler access, structured data, entity signals and the third-party sources these systems actually cite from.
Who is this for?
Marketing leads and founders at mid-size and large UK businesses in markets where buyers research before they purchase: professional services, B2B, SaaS, finance and healthcare. If you run a small local business, the £495 SEO audit is usually the better starting point.
How is this different from an AI visibility tool or checker?
Free and low-cost checkers return a single-run score. AI answers vary between runs, so a single number is noise dressed up as a metric. Consulting engagements here measure across repeated runs and report the variance honestly, and go further than any automated tool by reviewing the technical access, entity data and citation sources behind the numbers.
What do I get that a generalist SEO agency does not offer?
Direct senior access with no account management layer, and a methodology built specifically around how AI systems select and cite sources, not classic ranking factors alone. Every claim in a report is sourced and reproducible. If a project needs software or agent implementation rather than visibility and search strategy, that gets said plainly rather than sold.
What does an engagement look like?
Most businesses start with the fixed-fee AI Visibility Audit: a board-ready measurement of current AI presence, a technical and entity review, a competitor benchmark, and a prioritised plan, delivered in 2 weeks. From there, some businesses implement independently and some move to fractional support to execute the plan.
Do you work with agencies or as a sub-contractor?
Yes. Some engagements come through agencies that need specialist AI search expertise for a client without building the capability in-house. Get in touch to discuss scope.
Related
Get Started
Book Your AI Visibility Consultation
Tell me your company website and the market you compete in. I will come prepared with an initial view of how you currently appear to AI assistants.
- Review your current rankings and identify quick wins
- Audit your biggest technical and content gaps
- Outline a clear 90-day action plan
- Answer any SEO questions you have
Usually responds within a few hours
Currently accepting new clients