AI Visibility
When AI answers questions in your market, is your business in the answer?
Your buyers now ask ChatGPT, Claude and Google before they ever see your website. The AI Visibility Audit shows you exactly how you appear in those answers, why, and what to fix first. Board-ready, evidence-led, delivered in 2 weeks.
The visibility shift your board is already asking about
A growing share of buying research now starts inside AI assistants and Google's AI Overviews. Those systems answer with a handful of cited sources. Either your business is one of them, or a competitor is.
Most businesses have never checked. Some are actively blocking AI systems in their own configuration without anyone having decided to. Others rank well in classic search yet never get cited, because the signals AI systems rely on are missing.
This audit replaces guesswork with measured evidence: how you appear, why, and the shortest path to appearing more.
Three problems I find again and again
Blocked by configuration
Many businesses block GPTBot, ClaudeBot and other AI crawlers in robots.txt without anyone deciding to. If that is you, AI assistants cannot read or cite your site at all.
No entity signals
AI systems lean on structured data and consistent entity signals to confirm who a business is before citing it. Missing or broken schema means a confused or absent answer.
Falling organic clicks
Rankings holding but clicks sliding is the classic sign that AI answers are absorbing your queries. The fix is being in the answer, not just under it.
What the audit covers
- Engine-by-engine presence measurement: ChatGPT, Claude, Perplexity, Copilot and Google's AI Overviews, measured across repeated runs with variance reported
- Technical access audit: whether your robots.txt, firewall or CDN is blocking AI crawlers, and what they can actually read
- Entity and structured data review: Organization schema, sameAs, knowledge graph and citation signals
- Source analysis: which publications and pages AI assistants cite in your market, and whether you appear in them
- Benchmark against three competitors you choose
- Prioritised 90-day plan, scored by impact against effort, ready to hand to your team
- Walkthrough call with you or your leadership team
Measurement you can defend in a board meeting
AI answers change between runs. Ask the same question twice and you can get two different lists. That is why I measure across repeated runs and report the variance, rather than quoting a single-run score the way most tools do.
I publish original research in this space, including an audit of 19 widely repeated AI-search statistics against their primary sources. Most did not survive the check. The same standard applies to every number in your report: verified, sourced, reproducible.
I also run this playbook on my own portfolio of sites, several of which earn measurable referral traffic from AI assistants today. You are buying a method that is already working, not a theory.
Simple pricing, no lock-in
AI Visibility Audit: £1,500 fixed fee, delivered in 2 weeks.
The plan is yours to implement independently. If you want ongoing help, fractional support starts from £1,500 per month and the audit fee is credited against your first month. Running a smaller site? The £495 SEO audit is probably the better fit.
Frequently asked questions
What exactly do I receive?
A board-ready written report covering how your brand appears across ChatGPT, Claude, Perplexity, Copilot and Google's AI Overviews, a technical access audit (AI crawler permissions, structured data, entity signals), a benchmark against three competitors you choose, and a prioritised 90-day plan. It closes with a walkthrough call for you or your leadership team.
How is this different from the AI visibility tools we have seen?
Most tools quote a single-run score. AI answers change between runs, so a single-run number is noise. I measure across repeated runs and report the variance honestly, using measurement sources whose terms actually permit it. You get numbers you can defend in a board meeting.
Why does AI visibility matter now?
A growing share of buying research starts inside AI assistants and AI Overviews rather than a list of blue links. If your site blocks AI crawlers, lacks entity data, or is absent from cited sources, you are invisible in those answers while competitors are quoted. Many businesses are blocking AI systems by configuration without knowing it.
Who is this for?
Mid-size and large UK businesses in markets where buyers research before purchase: professional services, healthcare, finance, B2B and considered purchases. For smaller sites, the £495 SEO audit is usually the better fit.
What happens after the audit?
The plan is yours to implement with your own team. If you want ongoing help, I offer fractional support from £1,500 per month, and the audit fee is credited against your first month. No minimum contract.
Can you build AI agents or automation for us?
No. This service covers visibility, measurement and search strategy. If your project needs software implementation, I will say so plainly and point you to people who build that.
Related
Get Started
Book Your AI Visibility Audit
Tell me your company website and the market you compete in. I will come prepared with an initial view of how you currently appear to AI assistants.
- Review your current rankings and identify quick wins
- Audit your biggest technical and content gaps
- Outline a clear 90-day action plan
- Answer any SEO questions you have
Usually responds within a few hours
Currently accepting new clients