AI Visibility Results
What AI referral traffic actually looks like, with the real numbers
Most AI visibility claims arrive without evidence. This page shows the raw ChatGPT, Claude, Perplexity and Copilot referral data from my own portfolio, sector labelled, pulled live and checked against Search Console rather than quoted from memory.
What this actually looks like, on real sites
These are 6 of my own portfolio sites, labelled by sector rather than name since most are not client work. Figures are ChatGPT, Claude, Perplexity, Copilot and OpenAI referral sessions from a live GA4 pull, 90 days to 26 August 2026, cross checked against Search Console over the same window. Results vary by niche and starting point. This is what mine happen to show.
1,357
AI sessions / 90 days · Health & wellness
Held steady through a Google core-update demotion that took organic clicks from around 40 a day to near zero. AI referral traffic did not move.
993
AI sessions / 90 days · Education & local services
Same pattern: Google clicks fell from 100 to 400 a day down to 0 to 2 a day after a core update. ChatGPT kept citing it regardless.
593
AI sessions / 90 days · Templates & productivity
Google clicks stayed at 0 to 2 a day for the full 6 months measured. Every one of these sessions came from a channel classic rank tracking would show as zero.
570
AI sessions / 90 days · EV charging directory
Here AI referral grew alongside real Google growth, clicks scaled from 0 to roughly 90 a day over the same period. The two channels compounded together.
259
AI sessions / 90 days · Property investment tools
Google ranks this one on page 2 to 3 for its core terms. ChatGPT cites it anyway. AI selection and SERP position are not the same signal.
176
AI sessions / 90 days · Utility checker tool
Google referral has been flat at 0 clicks a day for 6 straight months on this one. AI referral is the only channel bringing anyone in.
Why Google ranking and AI citation move independently
Two of the sites above lost most of their Google organic clicks to a core update during this measurement window. Their AI referral sessions did not fall with them. Google re-ranks a page against the current SERP. AI systems cite from a source list built up over time. Losing the first does not automatically remove a site from the second.
The reverse pattern shows up too: 2 sites in the data set earn steady AI referral traffic while ranking on page 2 or 3 of Google for their core terms, or with organic clicks flat at zero for months. Citation and ranking are different signals. Treating them as one metric hides where the actual opportunity is.
Full methodology, including how repeated-run variance is measured for client engagements, is on the AI Visibility Audit page.
Frequently asked questions
Whose sites are these results from?
My own portfolio, not client work. Most are sites I own and operate myself, which is why they are labelled by sector rather than by name, and it is also why I can show the raw data honestly instead of a client-approved summary.
Why does AI referral traffic keep going after a Google core update crashes clicks?
Google ranking and AI citation are measured differently. A core update changes where a page sits in Google's results, but it does not remove the page from the sources ChatGPT, Perplexity or Copilot already cite. Two sites in this data set kept their AI referral sessions through a Google demotion that took their organic clicks to near zero.
How current is this data?
The session figures are a live GA4 pull, 90 days to 26 August 2026, cross checked against Google Search Console over the same window. This page gets refreshed rather than replaced when the numbers move.
Can you get results like this for my business?
Results vary by niche, starting point and how much of the technical and entity groundwork is already in place. The AI Visibility Audit measures where your business currently stands and what is realistic to fix first.
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- Answer any SEO questions you have
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