Services
Fixed-price workshops and a six-week programme for up to 8 people. Online anywhere in the UK or on site. Built on your pages and your Search Console data.
I am Sunny Patel. I run live SEO training for in-house teams and founders across the UK. Every session uses your own site and your own Search Console data. Prices are fixed per team of up to 8 people: £750 for a half-day workshop, £1,250 for a full day and £2,500 for a six-week programme.
Every engagement starts with a free 20-minute scoping call.
This is live SEO training for a team or a founder working on a real site. It is not a self-paced SEO course. I teach the methods I use on my own sites. The team applies them to its own pages during the session.
I have done SEO since 2010. I have built over 300 sites and run 44 active test sites. One hundred of my own sites have Google Search Console data. I publish research from that portfolio and use it in the training.
The training is for in-house marketing teams, content writers, developers and small business owners. It is SEO training for staff who know the business but not the search side. Founders who want to learn SEO on their own site can book it one-to-one.
My guide to in-house SEO versus an agency or consultant compares who should own SEO in a business. Read it before you book if that decision is still open.
Pick a workshop for a team. Pick one-to-one coaching for one person. Pick a course from another provider for a certificate or self-paced study. I do not sell a self-paced course.
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| Format | Live time | Best for |
|---|---|---|
| Half-day workshop | 3 hours | A shorter session for a team |
| Full-day workshop | 6 hours | A full SEO training day. The nearest match to a masterclass or bootcamp |
| Six-week team programme | Six weekly 90-minute sessions | Teams that want set work between sessions |
| One-to-one training | 3 or 6 hours | A founder or a single marketer |
Choose a workshop for one live session. Choose the six-week programme when the team wants set work between sessions.
The six-week programme is the closest thing to SEO coaching for a whole team. Each week adds set work and my feedback on it.
The training covers seven modules. I recommend the mix for each booking after the scoping call. Every exercise uses your own site and data.
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| Module | What it covers |
|---|---|
| Search intent and query mapping | Mapping queries to pages and intent |
| Technical SEO essentials | Crawl, indexation, canonicals, rendering and Core Web Vitals |
| Semantic content and topical maps | Topical maps and page briefs |
| Google Search Console and GA4 | Search Console and GA4 reporting |
| AI search visibility (GEO) | How AI answers use pages |
| Local SEO | Local search |
| WordPress and Shopify | SEO inside the platform the team uses |
Content SEO training is the nearest thing I offer to an SEO copywriting course. It covers briefs, intent and topic coverage rather than sentence style.
I teach AI SEO as tested practice. Nobody can guarantee a citation in an AI answer. The local SEO, WordPress and Shopify modules are added where the team needs them.
The examples come from research I publish:
In-house training is delivered to one team of up to 8 people at a fixed price. It is bespoke SEO training built on that team's site.
Each fixed price is capped at 8 people. The cap leaves time for each attendee to work through their own examples.
Corporate SEO training follows the same shape. I prepare from your site and your Search Console data. The team works on its own pages during the session. Attendees keep the materials and exercise templates. Sessions can be recorded with the team's agreement.
SEO training for businesses of any size starts with the free scoping call. I then recommend one format and the modules to cover. For a small business team the half-day workshop is the lightest option.
A mixed team can attend one session. Writers, developers and managers work on the same pages.
Start with a free 20-minute call. I will recommend one workshop or the six-week programme at a fixed price.
Book a scoping callA founder or a single marketer can book any workshop as one-to-one training at the same price. The half day costs £750 and the full day costs £1,250.
One-to-one SEO training works on your own pages and your own Search Console data. The modules and the inclusions match the team workshops. You get tailored preparation, materials, exercise templates and a follow-up Q&A. I act as your SEO coach for the session. This is coaching in SEO. It is not marketing advice for coaching businesses.
SEO mentoring after a workshop is a separate service. Ongoing advice session by session is a separate consulting service. The comparison further down this page sets out the difference.
SEO training UK-wide runs online or on site. Online sessions run live.
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| Location | Delivery | Travel |
|---|---|---|
| Anywhere in the UK | Online | None |
| Berkshire, Reading and the Thames Valley | On site or online | Added at cost |
| London | On site or online | Quoted with travel |
| Manchester and Birmingham | On site or online | Quoted with travel |
| Elsewhere in the UK | On site or online | Quoted with travel |
On-site SEO training in Berkshire and Reading adds travel at cost. SEO training in London, Manchester and Birmingham runs on site with travel quoted before you book.
Online and on-site sessions cover the same modules at the same price. On-site travel is the only difference in cost.
The online format brings SEO training near you to any UK office.
Step 1
Free scoping call
A free 20-minute call starts every engagement
Step 2
Fixed price agreed
One format, the modules and the price confirmed before any work starts
Step 3
Tailored preparation
Exercises built from your site and your Search Console data
Step 4
Live training
Online or on site. The team works on its own pages during the session
Step 5
Follow-up
A Q&A after a workshop. Set work and feedback across the six-week programme
Step 1
Free scoping call
A free 20-minute call starts every engagement
Step 2
Fixed price agreed
One format, the modules and the price confirmed before any work starts
Step 3
Tailored preparation
Exercises built from your site and your Search Console data
Step 4
Live training
Online or on site. The team works on its own pages during the session
Step 5
Follow-up
A Q&A after a workshop. Set work and feedback across the six-week programme
SEO training costs £750 for a half-day workshop, £1,250 for a full day and £2,500 for the six-week programme. Each price covers a team of up to 8 people.
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| Option | Live time | Included | Price |
|---|---|---|---|
| Half-day workshop | 3 hours | Tailored preparation, materials, exercise templates and a follow-up Q&A | £750 |
| Full-day workshop | 6 hours | Tailored preparation, materials, exercise templates and a follow-up Q&A | £1,250 |
| Six-week team programme | Six weekly 90-minute sessions | Set work and feedback | £2,500 |
The scoping call is free. On-site travel is the only extra cost.
Tailored preparation means I review your site and your Search Console data before the session. The six-week programme includes set work and feedback each week.
The price covers the training itself. I do not promise ranking changes after a workshop.
Send the team size and the skills you want to build. I will confirm the format, the modules and the fixed price.
Book a scoping callNo. There is no accredited certificate with this training.
People who want an SEO certification or a self-paced SEO training course have other routes. The Digital Marketing Institute (DMI) offers an SEO certification. The Data & Marketing Association (DMA) runs an SEO training course. Coursera lists online SEO courses. LocalIQ keeps a list of free online SEO courses.
Live training applies the method to your own site. Questions get answered during the session.
Broader digital marketing training covering paid ads and social media sits outside this page. My training covers SEO only.
My guide on how to be an SEO sets out the skills for a career in SEO.
Training suits a team that will do the SEO work itself. Consulting suits a team that can do the work but wants senior advice on each decision. A retainer suits a business that lacks the time to do it in house.
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| Option | What you get | Fits when |
|---|---|---|
| Training | A shared method and exercises on your own site | The team will own the work |
| Consulting | Advice session by session | The team can act but wants a second opinion |
| Done for you | Strategy and execution handled for you | The team has no time to do the work |
Teams that want ongoing advice after training can book SEO consulting session by session. The right choice depends on who will own implementation.
No. It is built around your site. Every exercise uses your pages and your Search Console data.
Up to 8 people attend at each fixed price.
Yes. Sessions can be recorded with the team's agreement. Attendees keep the materials and templates.
No. Google does not run or certify it. It does teach how Google Search crawls and indexes pages. It also covers how to read Google Search Console data.
No. I do not guarantee ranking changes from training.
Yes. The modules, the materials and the price are the same. On-site sessions add travel.
Book the free 20-minute scoping call. Every engagement starts there.
Good fit
Not the best fit
Get Started
Start with a free 20-minute scoping call. I will recommend one format and confirm the fixed price.
The next step is a free 20-minute scoping call
Format and price are confirmed before work starts
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