Why Your Brand Doesnt Appear in ChatGPT
Your competitors appear in ChatGPT and Perplexity answers. You don't. Data from 44 sites reveals why and the exact fixes to get cited. Step-by-step guide.
Google Penalty Recovery
Manual action or algorithm hit? Here's how to diagnose a Google penalty, what recovery actually takes, and what to do if you've acquired a penalised site.
Managing 44 Websites SEO Data
Real Google Search Console data from managing a portfolio of 44 websites. Canonical splitting, title truncation at scale, page pruning results, and what most agencies won't tell you about multi-site SEO.
What Happens to SEO After You Acquire a Business
Organic traffic drops 10-30% after most acquisitions. I've managed 44 sites through ownership changes — here's the 90-day plan to protect your rankings.
SEO Due Diligence Investors
I manage 44 websites. Here's what sellers hide about organic traffic — and the 5 Google Search Console checks every investor should run before signing.
SEO for Multiple Websites
I manage 44 websites across 15+ niches. Here's the multi-site SEO system I use to stop them cannibalising each other, fix shared technical debt, and prioritise which sites get attention first.
Website Redesign SEO Checklist
The exact checklist I use across 44 websites to protect organic traffic during redesigns. Before, during, and after steps to avoid ranking drops.
Why Your Competitor Ranks Higher Than You
I manage 44 sites. Here are the 6 real reasons a competitor outranks you — and a diagnostic framework to find which one applies to yours.

SEO Semantic Markup Guide
Complete guide to semantic markup for SEO. Learn how structured data, schema markup, and semantic HTML improve search visibility and enable rich results.

Technical SEO vs On-Page SEO
Technical SEO and on-page SEO are often confused. Learn exactly what each covers, which one your site needs most, and how they work together to improve rankings.

SEO Mistakes
Most websites lose rankings through preventable mistakes. Here are 9 issues I find during audits, with fixes you can implement today.