2 August 2026
AI Referral Traffic Study
Real GA4 data on AI referral traffic: 4,717 sessions from ChatGPT, Copilot, Perplexity, Claude and Gemini across the 12 most-cited sites in my portfolio, measured over 90 days. Which assistants send traffic, which niches win, and why AI referral traffic survived a Google core update that crashed organic clicks on 2 of these sites.
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5 February 2026
What is LLM Optimisation
LLM optimisation is the practice of making your content visible in AI-generated answers from ChatGPT, Bing Copilot, and Perplexity. What it involves and how to start.
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