2 August 2026
AI Referral Traffic Study
GA4 data, 104 sites: AI sent 1.84% of sessions, 7.99 per 100 organic, in 90 days to 21 Sep 2026. By assistant, sector, and vs the original 12-site panel.
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5 February 2026
What is LLM Optimisation
LLM optimisation in SEO helps ChatGPT, Gemini and AI Overviews find and cite your pages accurately. What it covers, how to measure it and what it costs.
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