11 July 2026
How to Calculate SEO ROI: Formula, Worked Example, Free Calculator
SEO ROI = (revenue from SEO minus cost) divided by cost. See the five forecast inputs, a worked example in pounds, and run your numbers in the free calculator.
Read more
6 April 2026
SEO vs Paid Ads Where to Spend First
Data-backed framework for choosing SEO vs PPC based on your stage, budget, and timeline. Includes a 12-month CAC comparison from 44 real sites.
Read more
7 March 2026
SEO Statistics UK
SEO statistics UK 2026, with real CTR data from 53 UK sites (5.96% at position 1, not 27%), UK market size, ROI by industry, and why the published AI Overview stats disagree with each other.
Read more