2 August 2026
AI Referral Traffic Study
Real GA4 data on AI referral traffic: 5,240 sessions from ChatGPT, Copilot, Perplexity, Claude and Gemini across the 12 most-cited sites in my portfolio, measured over 90 days. Which assistants send traffic, which niches win, and what it means for your AI visibility.
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11 July 2026
How to Calculate SEO ROI: Formula, Worked Example, Free Calculator
SEO ROI = (revenue from SEO minus cost) divided by cost. See the five forecast inputs, a worked example in pounds, and run your numbers in the free calculator.
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10 July 2026
Google CTR by Position in 2026: Real Data From 53 UK Sites
Real Google CTR by position in 2026 from 53 UK sites and 2,615 queries: position 1 earned 5.96%, not 30%, and position 4 beat it at 8.61%. Full data table.
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6 April 2026
Managing 44 Websites SEO Data
Real Google Search Console data from managing a portfolio of 44 websites. Canonical splitting, title truncation at scale, page pruning results.
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