AI Referral Sources in GA4: The Versioned List and Regex I Use
The 15 AI assistant referrer sources I count in GA4, a copy-paste regex, and how my total compares with GA4's AI Assistant channel. Version 1.0, 2 Nov 2026.
Search Query Length on 97 Small Sites: Clicks, CTR and Question Queries
Share of impressions and clicks by query word count, CTR, top-3 zero-click share and question queries across 97 websites I own with Search Console data.
Small-Site SEO Benchmarks: Zero-Click Pages and New-Page Timings on 100 Sites
Zero-click share, click concentration and time to first click for new pages from 100 websites I own that have Google Search Console data.
Two of My 21 Sites Dropped 87% and 91% Within 24 Hours: Search Console Data, No Confirmed Cause
Two unrelated sites lost 87% and 91% of daily impressions within 24 hours of each other, 19-20 July. Full site table, four drop dates, no confirmed update. Plus a tracker of every confirmed core and spam update since June 2025 across up to 66 of my sites.
AI Referral Traffic Study
GA4 data, 104 sites: AI sent 1.84% of sessions, 7.99 per 100 organic, in 90 days to 21 Sep 2026. By assistant, sector, and vs the original 12-site panel.
How to Calculate SEO ROI: Formula, Worked Example, Free Calculator
SEO ROI = (revenue from SEO minus cost) divided by cost. See the five forecast inputs, a worked example in pounds, and run your numbers in the free calculator.
Google CTR by Position: Benchmarks, Caveats and How to Measure Your Own
What AWR, First Page Sage and Sistrix report for CTR by position, why our portfolio figures were withdrawn, and how to build your own benchmark.
Managing 44 Websites SEO Data
Real Google Search Console data from managing a portfolio of 44 websites. Canonical splitting, title truncation at scale, page pruning results.