AI Referral Traffic Study
Real GA4 data on AI referral traffic: 4,717 sessions from ChatGPT, Copilot, Perplexity, Claude and Gemini across the 12 most-cited sites in my portfolio, measured over 90 days. Which assistants send traffic, which niches win, and why AI referral traffic survived a Google core update that crashed organic clicks on 2 of these sites.
How to Calculate SEO ROI: Formula, Worked Example, Free Calculator
SEO ROI = (revenue from SEO minus cost) divided by cost. See the five forecast inputs, a worked example in pounds, and run your numbers in the free calculator.
Google CTR by Position
Inspect Google CTR across 2,615 query rows from 53 Search Console properties. Download historical data with sample sizes, collection limits and corrections.
Managing 44 Websites SEO Data
Real Google Search Console data from managing a portfolio of 44 websites. Canonical splitting, title truncation at scale, page pruning results.