Statistics library

UK search, AI and marketing numbers, checked at source

9 pages of statistics I keep up to date. Each figure names who measured it, when and on what sample, so you can cite the original rather than me.

Pages
9
Open datasets
3
Newest update

Search and AI

Who gets the clicks, and how AI answers are changing that.

  • 91.35%

    of UK search referrals came from Google

    Statcounter, September 2026

    UK SEO Statistics 2026

    Search engine share, click-through rates, agency numbers and AI referral data for the UK.

    DataCSV, UK SEO statisticsJSON, UK SEO statistics

    Updated

  • 1.2bn+

    people use ChatGPT each week

    OpenAI, 21 October 2026

    120 AI Search Statistics 2026

    Platform usage, AI Overviews, citations and AI referral traffic, with the sample behind each number.

    Updated

  • +120%

    organic clicks per impression when a brand is cited in the AI Overview

    Seer Interactive, 2026 update

    Content Marketing Statistics 2026

    What content programmes cost, where they pay back, and what being cited in AI answers is worth.

    Updated

Local and sector

Reviews, the Local Pack and one sector worked through in detail.

  • 80%

    of consumers likely to use a business that replies to all reviews

    BrightLocal, 2026 survey of US adults

    46 Local SEO Statistics 2026

    Reviews, Local Pack behaviour and AI Overviews on local searches, with US and UK scope marked.

    Updated

  • 49%

    trust online reviews from strangers about as much as personal recommendations

    BrightLocal, 2026 survey of US adults

    UK Dental Practice Marketing Statistics 2026

    Sourced figures for dental practices, with the gaps where no UK dental data exists stated outright.

    Updated

Web and commerce

The size of the web and how much UK buying has moved online.

  • 411.6m

    domain name registrations across all top-level domains

    Verisign, Q3 2026

    How Many Websites Are There in 2026? Web and Search Statistics

    Domains, active sites, CMS share and UK registrations, each from the registry or survey that counts them.

    Updated

  • 28.8%

    of Great Britain retail sales made online

    ONS, September 2026

    UK Ecommerce SEO Statistics 2026

    Online share of sales, conversion rates, device split and Core Web Vitals for ecommerce sites.

    Updated

How the dates work

  • A page's date moves only after its figures have been re-checked at the source. Anything not re-checked is said on that page.
  • Figures I cannot trace to a source are removed, not rounded or softened.
  • A weekly review lists any page not updated for 25 days, so none goes quiet unnoticed.

How to cite

Link to the original source behind a figure, and to the page here if it helped you find it. The figures belong to the organisations named beside them, not to me.

Spotted something out of date? Tell me and I will check it.