{
  "version": "2026-09-24",
  "pageUrl": "https://sunnypatel.co.uk/blog/uk-marketing-salary-statistics/",
  "source": "Office for National Statistics, Annual Survey of Hours and Earnings (ASHE) 2025 provisional, Table 14 (occupation, UK, full-time employees) and Table 15 (region by occupation, full-time employees)",
  "sourceUrl": "https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/annualsurveyofhoursandearnings/2025",
  "publishedDate": "2025-10-23",
  "nextReleaseDate": "2026-10-22",
  "referencePeriod": "The 2025 ASHE reference period is the pay period that included 30 April 2025.",
  "geography": "United Kingdom (national rows); Great Britain regions only for the regional table, Table 15 does not cover Northern Ireland",
  "basis": "Gross annual pay, full-time employees only",
  "qualityKey": "ONS coefficient of variation (CV) bands: clean = CV up to 10%, caveat_10_20 = CV over 10% and up to 20% (less precise, shown with a note), suppressed = CV over 20% or an ONS confidentiality flag (ONS withholds the figure), unavailable = ONS published the estimate without publishing a CV for it.",
  "annualPayPeriodNote": "Annual pay estimates cover the tax year ending 5 April 2025 for employees who have been in the same job for more than a year, a separate window from the pay period reference date above.",
  "checked": "2026-09-24",
  "national": [
    {
      "soc": "1132",
      "title": "Marketing, sales and advertising directors",
      "jobsThousand": 200,
      "jobsCvPct": 3.9,
      "median": 94135,
      "medianChangePct": 7.8,
      "medianCvPct": 4.1,
      "mean": 113940,
      "meanChangePct": 16.7,
      "meanCvPct": 3,
      "p10": 45852,
      "p25": 65527,
      "p75": 134962,
      "p90": "suppressed"
    },
    {
      "soc": "1133",
      "title": "Public relations and communications directors",
      "jobsThousand": "suppressed",
      "jobsCvPct": "suppressed",
      "median": 72887,
      "medianChangePct": -5.7,
      "medianCvPct": "unavailable",
      "mean": 84306,
      "meanChangePct": null,
      "meanCvPct": 7.8,
      "p10": "suppressed",
      "p25": 59788,
      "p75": "suppressed",
      "p90": "suppressed"
    },
    {
      "soc": "2432",
      "title": "Marketing and commercial managers",
      "jobsThousand": 89,
      "jobsCvPct": 6.3,
      "median": 53703,
      "medianChangePct": 6,
      "medianCvPct": 5.2,
      "mean": 61810,
      "meanChangePct": 9.5,
      "meanCvPct": 4.7,
      "p10": 31996,
      "p25": 39645,
      "p75": 69510,
      "p90": "suppressed"
    },
    {
      "soc": "2493",
      "title": "Public relations professionals",
      "jobsThousand": 33,
      "jobsCvPct": 10.2,
      "jobsCvBand": "caveat_10_20",
      "median": 37563,
      "medianChangePct": 1.7,
      "medianCvPct": 5.5,
      "mean": 41422,
      "meanChangePct": 3,
      "meanCvPct": 3.4,
      "p10": 27732,
      "p25": 30887,
      "p75": 47627,
      "p75CvPct": 12,
      "p75Quality": "caveat_10_20",
      "p90": "suppressed"
    },
    {
      "soc": "2494",
      "title": "Advertising accounts managers and creative directors",
      "jobsThousand": 27,
      "jobsCvPct": 11.6,
      "jobsCvBand": "caveat_10_20",
      "median": 48977,
      "medianChangePct": 6,
      "medianCvPct": 5.8,
      "mean": 57578,
      "meanChangePct": 7.3,
      "meanCvPct": 7.9,
      "p10": 31340,
      "p25": 39676,
      "p75": 65132,
      "p75CvPct": 19,
      "p75Quality": "caveat_10_20",
      "p90": "suppressed"
    },
    {
      "soc": "3554",
      "title": "Marketing associate professionals (closest SOC proxy for SEO executive/specialist roles)",
      "jobsThousand": 104,
      "jobsCvPct": 5.4,
      "median": 33412,
      "medianChangePct": 6,
      "medianCvPct": 2.8,
      "mean": 41107,
      "meanChangePct": 17.6,
      "meanCvPct": 5.2,
      "p10": 24033,
      "p25": 27373,
      "p75": 41521,
      "p90": "suppressed"
    },
    {
      "soc": "ALL",
      "title": "All UK employees, full-time",
      "jobsThousand": 18154,
      "jobsCvPct": 0.2,
      "median": 39039,
      "medianChangePct": 4.3,
      "medianCvPct": 0.3,
      "mean": 48512,
      "meanChangePct": 6,
      "meanCvPct": 0.5,
      "p10": 23990,
      "p25": 29262,
      "p75": 54009,
      "p90": 76903
    }
  ],
  "regional": [
    {
      "region": "London",
      "soc2432Median": 60658,
      "soc2432MedianCvPct": 8.6,
      "soc2432Quality": "clean",
      "soc3554Median": 36870,
      "soc3554MedianCvPct": 5.5,
      "soc3554Quality": "clean"
    },
    {
      "region": "South East",
      "soc2432Median": 57105,
      "soc2432MedianCvPct": 16.9,
      "soc2432Quality": "caveat_10_20",
      "soc3554Median": 33470,
      "soc3554MedianCvPct": 7.8,
      "soc3554Quality": "clean"
    },
    {
      "region": "East",
      "soc2432Median": 63851,
      "soc2432MedianCvPct": 14.9,
      "soc2432Quality": "caveat_10_20",
      "soc3554Median": 35758,
      "soc3554MedianCvPct": 10.2,
      "soc3554Quality": "caveat_10_20"
    },
    {
      "region": "South West",
      "soc2432Median": 41963,
      "soc2432MedianCvPct": 13.3,
      "soc2432Quality": "caveat_10_20",
      "soc3554Median": 32368,
      "soc3554MedianCvPct": 15.2,
      "soc3554Quality": "caveat_10_20"
    },
    {
      "region": "West Midlands",
      "soc2432Median": 52379,
      "soc2432MedianCvPct": 11.6,
      "soc2432Quality": "caveat_10_20",
      "soc3554Median": 29374,
      "soc3554MedianCvPct": 11.8,
      "soc3554Quality": "caveat_10_20"
    },
    {
      "region": "Yorkshire and The Humber",
      "soc2432Median": "suppressed",
      "soc2432MedianCvPct": 20.6,
      "soc2432Quality": "suppressed",
      "soc3554Median": 30653,
      "soc3554MedianCvPct": 7.7,
      "soc3554Quality": "clean"
    },
    {
      "region": "North West",
      "soc2432Median": 48865,
      "soc2432MedianCvPct": 13.1,
      "soc2432Quality": "caveat_10_20",
      "soc3554Median": 29291,
      "soc3554MedianCvPct": 8.8,
      "soc3554Quality": "clean"
    },
    {
      "region": "Wales",
      "soc2432Median": 57791,
      "soc2432MedianCvPct": "unavailable",
      "soc2432Quality": "unavailable",
      "soc3554Median": 28488,
      "soc3554MedianCvPct": "unavailable",
      "soc3554Quality": "unavailable"
    },
    {
      "region": "North East",
      "soc2432Median": "suppressed",
      "soc2432MedianCvPct": "unavailable",
      "soc2432Quality": "suppressed",
      "soc3554Median": 32873,
      "soc3554MedianCvPct": "unavailable",
      "soc3554Quality": "unavailable"
    },
    {
      "region": "East Midlands",
      "soc2432Median": "suppressed",
      "soc2432MedianCvPct": 23.1,
      "soc2432Quality": "suppressed",
      "soc3554Median": 33938,
      "soc3554MedianCvPct": 15,
      "soc3554Quality": "caveat_10_20"
    },
    {
      "region": "Scotland",
      "soc2432Median": "suppressed",
      "soc2432MedianCvPct": 21.4,
      "soc2432Quality": "suppressed",
      "soc3554Median": 28916,
      "soc3554MedianCvPct": 13.9,
      "soc3554Quality": "caveat_10_20"
    }
  ]
}