Website Design Cluster

Web design portfolio — the work, not the showreel

This is a curated selection focused on websites where I led the design and build, with measurable outcomes after launch.

15+ years experienceFree consultationNo contracts
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Portfolio curation criteriaThe four criteria a build must meet before it goes onto the public portfolio. The result is a smaller portfolio than most agencies show, and a higher signal-to-noise ratio.Portfolio curation criteriaPublished only ifI led design+ buildOutcome measurableNumbersClient namedPermissionSite liveAs shipped
How I curate the UK web design portfolio — four criteria before a build is published.

How I curate this portfolio

The criteria, in plain terms:

  1. I led the design and the build, not just the SEO underneath someone else's design.
  2. The outcome is measurable — enquiries, rankings, traffic, or conversion data the client is happy to share.
  3. The client agrees to be named. No anonymous case studies pretending to be specific.
  4. The site is still live in the form I delivered (within reason — clients update content over time).

The result is a smaller portfolio than most agencies show. That's deliberate. I'd rather have ten real builds with depth than fifty thumbnails with no substance.

Featured build — Aatma Aesthetics

Healthcare clinic redesign. WordPress, Standard package scope, full SEO architecture, schema graph, local SEO baked in.

The brief: existing site looking dated, leads stagnant despite real local demand for the treatments.

The outcome: local pack visibility for the main treatment queries within 5 months, organic traffic up year-on-year, enquiry volume up.

The owner's testimonial:

"The SEO work delivered real results — I'm seeing more clicks compared to this time last year in Google Analytics, without having to spend loads on advertising. Super impressed." — Dr Shaan Patel, Founder, Aatma Aesthetics

Read the full Aatma case study →

Other recent builds

The portfolio currently runs lighter than the page hints at — most of my recent work has been SEO retainer engagements rather than full design rebuilds. As I take on more website design clients in 2026, this page will fill out with the work I have permission to publish.

If you'd like to see specific builds I can't publish here, I can share private examples on the discovery call where context makes sense.

The kind of work I take on next

Most active enquiries are for:

  • Small business WordPress builds at Starter or Standard package size
  • Redesigns of existing UK service business websites where the leads have plateaued
  • B2B service / consultancy sites at Growth package size

Less common but welcome:

  • Healthcare clinics (private and dental)
  • Law firms and legal practices
  • WooCommerce builds for service businesses adding products

What I don't take on:

  • Pure ecommerce above 100 SKUs (Shopify specialists are better)
  • Magento builds solo (partner-only)
  • Sites where the brief is "just make it look modern" without a measurable goal

Want a similar build?

If the kind of work above matches what you need, get in touch. Message me at Hello@SunnyPatel.co.uk or call 073055 23333. Same working day response with a fixed quote and a timeline.

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Most active enquiry types, 2026Distribution of active website design enquiries by build type. WordPress small business and redesign of existing sites dominate; B2B Growth-package builds are growing.Most active enquiry types, 2026Small business WP38%Redesign existing32%B2B Growth pkg14%Healthcare9%Other7%
The kind of UK web design work I take on next — sectors and scopes most likely to convert into enquiries.

Get Started

Want a price for your project?

Message me at Hello@SunnyPatel.co.uk or call 073055 23333. Same working day response with a fixed quote and a timeline.

  • Review your current rankings and identify quick wins
  • Audit your biggest technical and content gaps
  • Outline a clear 90-day action plan
  • Answer any SEO questions you have
15+ years experienceFree consultationNo contracts

Usually responds within a few hours

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Tell me about your project

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Prefer to talk? 07305 523333 · hello@sunnypatel.co.uk