Your Team Is Doing SEO, But Is It Actually Working?
In-house teams often know what SEO activity looks like: publishing content, fixing technical issues, monitoring rankings. What's harder to assess is whether those activities are the right ones for your specific competitive position, and whether they're being executed in the sequence that builds momentum rather than producing isolated, short-lived results.
Common symptoms: content that ranks briefly then disappears, technical fixes that don't move rankings, a growing archive of blog posts that collectively attract less traffic than expected. These aren't effort problems. They're direction problems.
SEO consulting gives your team specialist direction while you or your colleagues carry out the work. Advisory support is £600 per month for four hours. A single £200 session is also available.
If you want me to carry out ongoing SEO work, implementation starts at £1,500 per month. The tasks, allowance, owners, costs and approvals are agreed before an engagement starts.
If you want a full documented diagnosis before consulting begins, see the Paid SEO Audit (£495), a fixed-fee audit covering technical, content, and AI-visibility issues, delivered in 5 working days.
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What is SEO Strategy Consulting?
SEO strategy consulting provides expert guidance for businesses wanting direction without full-service implementation. Sessions cover current state analysis, opportunity identification, prioritised recommendations, and actionable next steps. Ideal for in-house teams needing specialist input to refine their approach or businesses evaluating whether to invest in comprehensive SEO services.
What Do Consulting Sessions Include?
Each consulting session delivers 4 core components:
Current State Analysis
Evaluation of your existing SEO performance including organic traffic trends, keyword rankings, technical health, and content quality. I review Google Search Console data to identify what's working and what's holding back growth.
Opportunity Identification
Analysis of competitor strategies, search demand in your industry, and gaps in your current approach. Opportunities might include quick-win optimisations, topical map development for authority building, or technical fixes blocking rankings.
Prioritised Recommendations
Actionable recommendations ranked by effort and impact. Each recommendation includes implementation guidance, expected outcomes, and resource requirements. Clear priorities help teams focus on changes delivering the greatest return.
Strategic Roadmap
12-month SEO roadmap showing which initiatives to tackle first, how they connect, and what success looks like. Roadmaps might include technical SEO improvements, content development phases, and ongoing optimisation cycles.
Who Benefits from SEO Consulting?
SEO consulting suits several business situations:
In-House Marketing Teams
Teams handling SEO internally but needing specialist expertise for strategy validation, technical problem-solving, or staying current with algorithm changes. Consulting provides expert input without replacing your team.
Businesses Between Agencies
Companies transitioning between SEO agencies or evaluating whether to bring SEO in-house. Consulting provides objective assessment of current state and clear direction for next steps.
Startups and Growing Businesses
Early-stage companies wanting to establish strong SEO foundations before scaling content production. Strategic consulting prevents costly mistakes and ensures resources focus on high-impact activities.
Businesses Evaluating SEO Investment
Organisations uncertain whether SEO suits their business model or growth goals. Consulting provides honest assessment of potential ROI and realistic timelines for results.
How Consulting Sessions Work
Step 1: request a session (from £200). We agree the question or issue to cover before the session.
Step 2: Pre-session preparation. You share Google Search Console access and your specific challenges or questions. I review your data beforehand so the session focuses on analysis and solutions, not setup.
Step 3: written follow-up (within 48 hours). You receive written recommendations and implementation guidance after the session.
If you need continuing advice, the monthly option provides four hours of consulting. If you need implementation, we can discuss a separately scoped ongoing engagement.
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How Much Does SEO Consulting Cost?
SEO consulting costs from £200 per session. Session formats include:
- Single 90-minute session: £200
- Monthly retainer (4 hours): £600
- Quarterly strategy review: £500
What Happens During a Consulting Session?
Consulting sessions follow a structured approach:
Pre-Session Preparation
You provide Google Search Console access, Google Analytics access (if available), and specific questions or challenges you want addressed. I review your data before the session to maximise productive discussion time.
Session Delivery
The single £200 session is a 90-minute video call covering analysis findings, opportunity discussion, and recommendation development. Sessions are interactive, allowing questions and deeper exploration of relevant topics.
Post-Session Documentation
Within 48 hours, you receive written documentation of recommendations, implementation guidance, and strategic roadmap. Documentation ensures your team can execute recommendations without ongoing support.
For teams that need structured learning and practical exercises on their own site, my SEO training workshops and team programme build the skills to handle SEO internally.
How is Consulting Different from Full-Service SEO?
Consulting provides strategic direction while your team handles implementation. This suits businesses with internal resources that want expert input. If you want me to carry out agreed work such as content briefs, technical changes or ongoing optimisation, implementation starts at £1,500 per month. The work and responsibilities are agreed before it starts.
What Topics Do Consulting Sessions Cover?
Consulting sessions address whatever challenges your business faces:
- Technical SEO strategy: Crawlability, indexation, site speed, mobile optimisation
- Content strategy: Semantic SEO methodology, topical authority building, publication planning
- Local SEO: Google Business Profile optimisation, local citation strategy, location page development
- Keyword research: Search demand analysis, query network mapping, prioritisation frameworks
- Internal linking: Hub-and-spoke architecture, anchor text strategy, link distribution
- Performance analysis: Traffic pattern interpretation, ranking volatility diagnosis, algorithm update assessment
How Often Should You Schedule Consulting Sessions?
Frequency depends on your team's experience and project pace:
- Monthly sessions: Ongoing strategic guidance for active SEO programmes
- Quarterly sessions: Periodic direction for established programmes with experienced teams
- Ad-hoc sessions: Problem-solving for specific challenges or major strategic decisions
Choose a frequency based on the questions that need resolving and your team's capacity to implement recommendations.
Can Consulting Lead to Full-Service Engagement?
You can begin with a single session or monthly advisory, then discuss implementation if you want support carrying out the work. Advisory remains a separate option for teams that prefer to handle execution themselves.
Ready to Refine Your SEO Strategy?
Request your first consulting session to discuss your current challenges and identify opportunities for improvement.
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