SEO Training Consultant

SEO training works when the team uses its own site, data and decisions during the session. Generic slides explain terminology. They don't show a writer which page is competing with another page or show a developer which template is creating the crawl problem.

I deliver live training for marketing teams, content teams, developers, agency staff and founders. Every workshop has a curriculum and practical work. Attendees leave with methods they can apply to the site they already manage.

Who SEO Training Is For

SEO training is for teams that need repeatable skills rather than another list of recommendations. In-house marketing teams use it to connect search demand with campaigns and commercial priorities. Content writers use it to plan pages, match intent and edit copy against evidence.

Developers use the technical modules to understand crawlability, indexation, rendering, canonicals and Core Web Vitals in the context of their own templates. Agency juniors use the programme to move beyond tool exports and explain why a finding matters.

Founders doing their own SEO need a narrower route. Training helps them identify the work that can be handled internally and the point where specialist support will save time or reduce risk. The guide to in-house SEO versus an agency or consultant explains the operating models before a team commits to one.

The programme assumes attendees know their business. I bring the search process and 15+ years of practical SEO work. The sessions combine those two sources instead of replacing sector knowledge with a standard example.

What the Training Covers

SEO training covers five core modules. The emphasis changes with the team's role and current level, but every module uses the attendee's own site and data.

Search fundamentals and intent. Attendees learn how different queries reflect research, comparison and action. The exercises map real queries to existing pages and show where several pages compete for the same intent.

Technical SEO essentials. The team checks crawl paths, indexation, status codes, canonicals, sitemaps, rendering and Core Web Vitals. Developers can work at template level while marketers learn enough to describe a fault accurately.

Semantic content and topical maps. Writers and strategists learn how to connect a core service with supporting questions and related attributes. The practical task builds part of a topical map and turns it into a page brief. My guide to becoming an SEO gives attendees a wider skills framework.

Google Search Console and GA4 reporting. Attendees find query, page and device changes in Google Search Console and connect them with relevant GA4 actions. The module focuses on useful decisions rather than a dashboard of unexplained numbers.

AI search visibility. The team learns how answer engines extract passages, compare sources and cite useful pages. Exercises review answer structure, evidence and brand mentions without treating AI traffic as a replacement for commercial measurement. The ChatGPT prompts for SEO guide provides practical follow-up work.

How Training Is Delivered

Training is delivered as a three-hour half-day workshop, a six-hour full-day workshop or a six-week team programme. Workshops can run remotely or on site. The six-week programme uses one 90-minute live session per week with set work between sessions.

Remote delivery works well for distributed teams and screen-based technical work. On-site workshops suit teams that want longer group exercises or cross-department discussion. Each format is capped at 8 people so attendees have time to work through their own examples.

Sessions can be recorded with the team's agreement. Attendees receive the materials, exercise templates and a summary of the work completed. A follow-up question and answer session resolves issues that appear when the team applies the method after training.

The six-week programme provides more implementation time. Each week builds on the last. The team can map demand, inspect the site, draft a brief, publish a change and return with evidence rather than trying to absorb the whole process in one day.

Training vs Consulting vs Done-For-You

Training builds the team's skills against a structured curriculum. The outcome is a shared method, completed exercises and enough understanding to repeat the work without relying on me for every decision.

Consulting answers current questions session by session. It suits an experienced team that can implement but wants senior direction on a problem or plan.

My SEO strategy consulting for in-house teams is ad-hoc advisory support at £200 per session. Training is the separate curriculum-based product priced per workshop or programme.

Done-for-you SEO places strategy and ongoing execution outside the team. A full SEO retainer is a better fit when internal capacity is the constraint rather than knowledge. The decision should be based on who will own implementation after the initial diagnosis.

SEO Training Questions

Is the training generic or specific to our site?

The training is specific to your business. Every exercise uses your site, your Google Search Console data and your competitors so attendees work on decisions they will make after the session.

How is training different from SEO consulting?

Training builds your team's skills through a defined curriculum. Consulting answers your current questions session by session and assumes your team already has the capacity to act on the guidance.

How much does SEO training cost?

Half-day workshops cost £750, full-day workshops cost £1,250 and the six-week team programme costs £2,500. Each price covers a team of up to 8 people. The programme includes six weekly 90-minute sessions, set work and feedback during the programme.

Training Pricing

Training prices are fixed per team of up to 8 people:

• Half-day workshop: £750. Three hours of live training with tailored preparation, materials, exercise templates and a follow-up question and answer session.
• Full-day workshop: £1,250. Six hours of live training with tailored preparation, materials, exercise templates and a follow-up question and answer session.
• Six-week team programme: £2,500. Six weekly 90-minute live sessions with tailored preparation, set work, materials and feedback on exercises and questions during the programme.

On-site delivery within Berkshire and the Thames Valley adds travel at cost. Remote delivery has no travel charge. Every engagement begins with a free 20-minute call to scope the team, curriculum and delivery format.

Related Guides

• SEO Strategy Consulting for In-House Teams: get ad-hoc senior guidance without a training curriculum
• SEO Retainer: choose ongoing strategy and execution when the team lacks capacity
• In-House SEO vs Agency vs Consultant: compare ownership, cost and implementation models
• How to Be an SEO: understand the skills an effective SEO needs
• ChatGPT Prompts for SEO: use practical prompts without outsourcing judgement