My Amazon SEO services
I offer a complete Amazon SEO service that covers every element influencing your organic rankings.
Amazon keyword research. I identify the highest-volume, highest-relevance search terms for your product category using Amazon-specific tools and competitor analysis. This is not the same as Google keyword research: search volumes, intent, and competition are measured differently on Amazon. I build a prioritised keyword map for each product listing.
Title, bullet point, and description optimisation. I rewrite your listing copy to balance keyword inclusion with persuasive, conversion-focused language. Every element follows Amazon's style guidelines and best practices for your category. Bullet points are structured to address objections, highlight benefits, and include relevant keywords naturally.
Backend search term optimisation. I audit and rewrite your backend search terms to maximise keyword coverage without wasting characters on duplicates or prohibited terms. This is often the quickest win I find in audits: most sellers are using this field incorrectly.
A+ Content strategy. For brand-registered sellers, I plan and brief A+ Content modules that support conversion. This includes comparison charts, feature callouts, brand story sections, and lifestyle imagery guidance. I work with your existing assets or brief a designer if needed.
Competitor analysis. I reverse-engineer what your top-ranking competitors are doing, their keyword targeting, pricing strategy, review velocity, and listing structure, so we can identify gaps and opportunities in your category.
Review strategy guidance. I advise on legitimate, terms-of-service-compliant approaches to generating more reviews. This includes Amazon's own programmes like Vine, follow-up messaging best practices, and insert card strategies that do not risk account suspension.