For UK Shopify and Shopify Plus merchants. Audits from £495, retainers from £1,500 a month. Fix duplicate collection URLs, thin collection pages, app bloat and product schema.
15+ years experienceFree 20-minute diagnosisNo contracts
As a UK Shopify SEO consultant, I work with store owners who know their products deserve more visibility than Shopify gives them out of the box. Shopify is a brilliant platform for running an online store, but it was built for ease of use, not for search engine dominance. That gap is where I come in.
I help Shopify merchants across the UK fix the technical constraints baked into the platform, build collection and product pages that actually rank, and create content strategies that drive compounding organic revenue month after month.
Who it is for: UK Shopify and Shopify Plus merchants, and stores about to move onto Shopify.
Price: one-off technical audits from £495. Ongoing retainers from £1,500 per month.
How delivery works: month one is a diagnostic audit and a ranked roadmap. Months two and three fix the technical issues and your highest-value collection pages. I work with your Shopify developer or make the Liquid changes myself, and nothing goes live without your approval.
Proof: I do not publish Shopify client results. A Shopify rebuild is among my most recent migration enquiries, and my own platform-move results are on my SEO migration page.
Shopify is not like WordPress or a custom-built site. It comes with platform-level constraints that a generalist SEO consultant simply will not understand deeply enough to fix properly.
Rigid URL structure. Shopify forces URLs into patterns like /collections/, /products/, and /pages/. You cannot change this. Every product lives under /products/ whether you want it to or not, and collection pages generate duplicate URLs that confuse Google.
Duplicate collection URLs. This is the single biggest Shopify SEO headache. When a product sits inside a collection, Shopify creates a second URL, /collections/your-collection/products/your-product, alongside the canonical /products/your-product. Without proper handling, Google crawls and sometimes indexes both.
Limited robots.txt control. Shopify auto-generates your robots.txt file, and until recently you had almost no ability to modify it. Even now, the control is limited compared to other platforms. You cannot freely block crawl paths or direct Googlebot the way you could on a self-hosted site.
Liquid theme limitations. Shopify's Liquid templating language restricts what you can do with on-page SEO elements. Adding structured data, customising meta tags at scale, or building dynamic internal linking requires either custom Liquid code or a developer who understands both Shopify and SEO, a rare combination.
These are not minor inconveniences. They are structural issues that hold back stores with genuine ranking potential. A specialist technical SEO audit built around Shopify's architecture is the only way to surface and resolve them.
Common Shopify SEO problems
These are the problems I check for first in a Shopify audit:
Duplicate /collections/ URLs bleeding crawl budget. Google spends time crawling URLs that add no value. On stores with hundreds of products across dozens of collections, this compounds rapidly and dilutes your authority.
Thin collection pages. Most Shopify collection pages contain nothing but a product grid. No introductory copy, no buying guides, no internal links to related collections. Google sees a page with almost no unique content and ranks it accordingly.
Bloated apps destroying page speed. Every Shopify app you install injects JavaScript into your theme. Reviews, pop-ups, upsells, currency converters: each one adds render-blocking scripts. Stores with many apps are often slow to load and slow to respond.
Poor internal linking. Shopify's default navigation handles top-level links, but it does nothing for contextual internal linking between related products, collections, and blog posts. This leaves enormous amounts of link equity stranded.
Missing or incorrect product schema. Shopify themes often include basic product schema, but it is frequently incomplete: missing review ratings, availability data, or correct pricing fields. Rich results drive clicks, and broken schema means you are leaving them on the table.
What Clients Say
“The SEO work delivered real results — I’m seeing more clicks compared to this time last year in Google Analytics, without having to spend loads on advertising. Super impressed.”
Dr Shaan Patel
Founder, Aatma Aesthetics · UK
“Before working with Sunny, we were getting around 180 organic visits a month. Nine months later we’re at 620 and enquiries from organic have tripled.”
James W.
Director · Reading
“We went from invisible in local pack to ranking in the top 3 for our main service terms within 5 months. The increase in enquiry rate was roughly 3×.”
Sarah M.
Partner, professional services firm · Berkshire
“Sunny’s topical map approach was unlike any other SEO work we’d had before. Within 6 months we were ranking for terms we’d never appeared for.”
Tom B.
MD, SaaS company · Thames Valley
“The monthly reporting is clear, honest and always tied to actual business outcomes — not just vanity metrics.”
Claire H.
Director, e-commerce brand · Reading
Shopify SEO services from a UK Shopify specialist
I offer a complete Shopify SEO service built around the platform's specific requirements. Every engagement starts with understanding your store, your margins, and which products or collections have the highest commercial value.
Technical Shopify audit. I crawl your store, identify duplicate URL issues, audit your canonical tags, review your robots.txt and sitemap configuration, check page speed across device types, and map out every technical issue holding you back. This is built specifically for Shopify's architecture, not a generic SEO audit.
Collection page optimisation. Your collection pages are your category pages: they should be ranking for your highest-volume commercial keywords. I write optimised collection descriptions, build internal linking structures between related collections, and ensure each page targets a specific keyword cluster identified through thorough keyword research.
Product schema and rich results. I implement comprehensive Product schema markup including price, availability, reviews, and brand data. For stores with variants, I ensure the schema reflects your actual product structure so Google displays accurate rich snippets.
Shopify speed optimisation. I audit every installed app and third-party script, remove what is unnecessary, defer what is not critical, and optimise images and Liquid rendering. Removing unused apps and scripts is usually the quickest speed gain on Shopify.
Content strategy and blog. Shopify's blog is underused by most merchants. I build a content plan that targets informational keywords your buyers are searching, establishes topical authority in your niche, and funnels readers towards collection and product pages through strategic on-page SEO and internal linking.
Shopify Plus considerations. If you are on Shopify Plus, you have access to additional customisation: custom checkout scripts, greater API access, and multi-currency storefronts. I tailor my approach to take full advantage of these capabilities, particularly around international SEO and advanced schema implementation.
This work fits naturally alongside my broader ecommerce SEO consultant service, with every recommendation tailored to Shopify's specific platform.
Ready to grow your Shopify store's organic traffic?
Get in touch and I will audit your store's biggest SEO opportunities.
Organic traffic stuck at about 180 visits a month, with only occasional enquiries
Result
620 visits/mo and 3× monthly enquiries through topical map and content strategy
+244% organic traffic
9 months
Professional Services
Challenge
Not appearing in local pack for core service queries
Result
Top-3 local pack positions for main service terms, 3× monthly enquiries
3× monthly enquiries
6 months
What the work targets
I measure success in revenue, not vanity metrics. Results depend on your starting position, your products and your competitors, so I do not quote numbers in advance. These are the outcomes the work aims at:
Collection pages ranking for commercial keywords, driving qualified traffic that can convert.
Faster pages and better Core Web Vitals, by removing weight from apps, scripts and images.
Organic revenue you can measure, tracked through Shopify's analytics alongside Google Search Console data.
Every recommendation I make ties back to commercial outcomes. If a task will not move the revenue needle, it does not make it onto the roadmap.
How It Works
Week 1
1
Discovery & audit
Site health, competitor landscape, keyword opportunity mapping
Weeks 2–4
2
Strategy & quick wins
Prioritised fixes live, 12-month content plan drafted
Month 2–3
3
Core implementation
Cornerstone pages and supporting content published
Month 4–6
4
Review and refine
Review query coverage, clicks and implementation priorities
Month 7+
5
Ongoing measurement
Review measured outcomes and adjust the content plan
1
Week 1
Discovery & audit
Site health, competitor landscape, keyword opportunity mapping
2
Weeks 2–4
Strategy & quick wins
Prioritised fixes live, 12-month content plan drafted
3
Month 2–3
Core implementation
Cornerstone pages and supporting content published
4
Month 4–6
Review and refine
Review query coverage, clicks and implementation priorities
5
Month 7+
Ongoing measurement
Review measured outcomes and adjust the content plan
How we work
Month one is diagnostic. I run a full technical audit, competitor analysis, and keyword mapping. You receive a prioritised roadmap: not a 60-page PDF you will never read, but a clear action plan ranked by revenue impact.
Months two and three focus on technical fixes and collection page optimisation. This is where the structural Shopify issues get resolved and your highest-value pages get properly optimised.
Month four onwards shifts to content, link building, and ongoing optimisation. I track rankings, traffic, and revenue weekly, adjusting the strategy based on what the data shows.
I work directly with your Shopify developer if you have one, or I handle the Liquid template changes myself. Either way, nothing gets implemented without your approval.
Shopify SEO questions
What can't be changed in Shopify, and what can?
You cannot change the fixed URL prefixes: /products/, /collections/, /pages/ and /blogs/. Products also stay reachable through a second URL inside a collection. Canonical tags handle that.
You can change almost everything after the prefix. That includes product and collection handles, page titles and meta descriptions, collection copy, internal linking, structured data through your theme, and URL redirects. Shopify generates robots.txt automatically, and you can customise it through the theme within limits. I tell you which fixes are possible on your theme before you pay for them.
What if I am moving to Shopify from another platform?
Plan the SEO before you launch. Every old URL needs a redirect to its new Shopify URL. The content that earns rankings needs to carry over. My SEO migration service covers the redirect map, staging checks and launch-day checks. The migration audit starts from £495.
Do you work on Shopify Plus?
Yes. Plus gives more control over checkout, API access and multi-currency storefronts. I adapt the work to that, particularly for international SEO and structured data.
Zero-Risk Engagement
✓No minimum contract — monthly rolling, cancel with 30 days notice
✓You own everything — all content, data, and account access are yours from day one
✓Monthly reporting — traffic, rankings, and milestone progress every month
Pricing
Shopify SEO consulting starts from £1,500 per month for ongoing retainers. One-off technical audits are available from £495. Pricing depends on your store's size, the number of products and collections, and the level of competition in your market.
Every engagement begins with a free 20-minute SEO diagnosis focused on your store's biggest search problem and the most useful next step. No obligation and no sales pitch.
Get your free Shopify SEO consultation
Get in touch today and let's find out what your store is leaving on the table.
