Sunny Patel
SEO Consultant & AI Strategist
I'm Sunny Patel, an independent SEO consultant and AI search strategist based in Reading, Berkshire. I work with UK businesses on technical SEO, semantic content strategy, AI search visibility and web development, drawing on over 15 years of hands-on SEO experience.
My Approach
Driven by data.
Powered by innovation.
My documented 45-site portfolio case study informs my consulting work. It describes that portfolio cohort, not a current count of every site I manage. I use the experience alongside the evidence and priorities for each client.
I combine semantic SEO with AI-assisted analysis to plan content around entities, user questions and supporting evidence. Human review checks the facts, business context and usefulness of the resulting recommendations.
My services cover B2B SEO consulting, AI search optimisation, strategic portfolio management and web development.
How My Process Works
Initial Consultation & Discovery
I start with a free 20-minute SEO diagnosis focused on your business, its main search problem and a useful next step.
Strategic Audit & Proposal
A scoped audit or proposal follows when deeper work is appropriate. I agree the technical, content and competitive analysis required before the work begins.
Implementation & Optimisation
After you approve the scope, I implement the agreed technical and content changes. Ongoing analysis checks results and informs the next priorities.
Transparent Reporting & Communication
You receive regular, clear reports detailing progress, key metrics, and upcoming priorities. Open communication ensures you're always informed and aligned with the strategic direction.
The Human-First Framework
My 60/40 framework illustrates the balance between semantic planning and human expertise. These percentages are a working philosophy, not measured ranking weights.
The Semantic Triangle
My Methodology
I combine entity SEO, semantic SEO and topical authority planning to organise an SEO campaign. Entity SEO clarifies the brand, semantic SEO connects related information, and topical planning maps the questions the site needs to answer.
Entity SEO
Entity SEO clarifies who your brand is through consistent names, profiles and verifiable facts. Knowledge Graph inclusion is not guaranteed.
Learn moreSemantic SEO
Semantic SEO connects related entities and questions in useful content, so each section explains its subject and relevant context.
Learn moreTopical Authority
Topical authority planning maps the relevant questions in your niche and the evidence needed to answer them. Coverage alone does not establish authority.
Learn moreHow to Compare My SEO Service with an Agency
This comparison describes my SEO service and questions to verify with another provider. Agency delivery varies; the questions are not claims about every agency.
| Feature | My Service (Sole Consultant) | Questions to Ask an Agency |
|---|---|---|
| Approach | Semantic, Entity-based, AI-driven | How do you research intent and support content claims? |
| Focus | Long-term organic growth, Topical Authority | Which business outcomes will the work target? |
| Reporting | Detailed GSC insights, Revenue-aligned | Which data sources and metrics will the reports use? |
| Team Structure | Solo expert, Direct communication | Who plans, implements and reviews the work? |
| Cost Model | Retainer/Project-based, Value-driven | What is included in the quoted fee? |
I call this combination of entity SEO, semantic SEO and topical authority the semantic triangle. It is a planning framework for connecting brand information, useful content and supporting evidence, not a published formula used by search engines.
What this actually looks like, on real sites
These are 6 of my own portfolio sites, labelled by sector rather than name since most are not client work. Figures are the historical GA4 assistant-source session counts published for the 28 May to 26 August 2026 extract. They are attributed visits, not citation counts or proof of a ranking mechanism. Source matching can miss referrers and does not authenticate each visit as human. Shares are calculated from these published totals and rounded to one decimal place. See the referral study and its historical-window limitations.
1,357
AI-attributed sessions / May-Aug 2026 · Health & wellness
34.4% of the 3,948 published assistant-attributed sessions in this six-site historical sample, the largest count in the group.
993
AI-attributed sessions / May-Aug 2026 · Education & local services
25.2% of the published assistant-attributed sessions in this six-site historical sample, the second-largest count in the group.
593
AI-attributed sessions / May-Aug 2026 · Templates & productivity
15.0% of the published assistant-attributed sessions in this six-site historical sample came from this templates and productivity site.
570
AI-attributed sessions / May-Aug 2026 · EV charging directory
14.4% of the published assistant-attributed sessions in this six-site historical sample came from the EV charging directory.
259
AI-attributed sessions / May-Aug 2026 · Property investment tools
6.6% of the published assistant-attributed sessions in this six-site historical sample came from the property investment tools site.
176
AI-attributed sessions / May-Aug 2026 · Utility checker tool
4.5% of the published assistant-attributed sessions in this six-site historical sample came from the utility checker.
Background
Experience
SEO Growth Manager
Figment Agency
Managing 13 active client campaigns across diverse industries. Pioneered AI/LLM optimisation strategies and launched a YouTube SEO service line for scalable content growth.
SEO / AI Specialist
Independent
Built and ranked 45 profitable content websites from scratch. Full-stack SEO covering keyword research, content strategy, link acquisition, and advanced AI prompt engineering for automation.
Core Values
Why work with me
Semantic SEO Methodology
I build topical authority through comprehensive content architecture, not keyword stuffing. The Human-First approach creates sustainable rankings by covering every relevant query in your industry systematically.
Data-Led Decisions
Every recommendation comes from Search Console data, competitor analysis, and search intent research. No guesswork. No vanity metrics. Clear monthly reporting shows exactly how SEO impacts your revenue.
Transparent Process
You receive full documentation of every strategy, topical map, and content brief. No black-box tactics. You own all deliverables and understand exactly what's being done and why.
FAQ
Your questions, answered
Find What's Blocking Your Organic Growth
In a free 20-minute SEO diagnosis, we'll focus on your biggest search problem and the best next move. Need a documented full-site review? The £495 audit is the deeper option.
Prefer to talk? Call Sunny on 07305 523333