Free SEO tool

Meta Description Generator

Draft six British English meta descriptions from your own page facts, without an AI API.

About this tool

A meta description is a short summary that you can add to a page's HTML metadata. Search engines may use it as the text below a result title, although the displayed snippet can change with the query. A useful description tells the reader what the page covers and gives a truthful reason to open it. It should match the content they will actually find.

Use this generator when drafting a new page, refreshing a weak search snippet, or comparing several ways to express the same offer. Enter the page topic and primary keyword, then add the audience, your real distinguishing detail and the action you want a reader to take. The six drafts use those details in different orders. Character counts and estimated pixel widths help you spot likely truncation, but neither number is a fixed Google limit.

Choose the draft that reads most naturally, then edit it as a human sentence. Verify the selling point against the page and make the call to action specific to the next step. If a draft is outside the suggested character range, the amber label invites review rather than automatic rejection. Copy the final text into your page metadata and inspect the published result.

How to use it

  1. Enter the page topic, keyword and any relevant audience, benefit and call to action.
  2. Generate six varied drafts and compare their estimated widths.
  3. Edit the chosen text for accuracy, then copy it into your page metadata.

What it checks

  • Character count and approximate desktop and mobile pixel width
  • Keyword placement in each draft
  • Six deterministic wording patterns

Limits

Pixel guides are approximate. Google may rewrite a snippet and display length varies by device, query and typography. Only include benefits you can substantiate.

Frequently asked questions

Does Google always show my description?

No. Google can choose a different snippet from the page for a particular search.

Are the pixel limits exact?

No. The desktop and mobile guides are estimates based on browser text measurement.

Is this generated by AI?

No. The six variations use fixed templates and only the details you enter.

Should I use the primary keyword every time?

Use it naturally when it accurately describes the page. Edit any draft that feels repetitive.

For a broader review of snippets and on-page signals, see my technical SEO audit.