Keyword Cannibalisation Checker

Keyword cannibalisation describes a situation where several pages compete for the same search intent. More than one page appearing for a query is only a clue: a category page and a detailed article may both deserve visibility. This checker groups the rows in a Google Search Console query and page table. It flags queries with impressions on at least two distinct pages and shows the impressions, clicks, average position and impression share for each page.

Use a table covering a useful date range with Query and Page on every row. Search Console's standard Performance export usually gives separate dimension tables, which cannot be joined into query and page pairs. For a targeted check, filter by one query, open Pages, choose Export and CSV, then add that query as a Query column to the exported page rows. Repeat for other queries and combine the rows. A query and page table exported from the Search Console API also works. The file stays in your browser.

Issues with more combined impressions and similar page positions rise to the top. The suggested owner is the page with most clicks, using best position as a tie-breaker. This is a starting point for review, not an instruction to delete or redirect a page. Check intent, content quality, conversions and the wider query set before deciding whether to consolidate, differentiate or leave both pages alone. Download the flagged rows to share or investigate further.