Services
AI Visibility Audit: Is ChatGPT Recommending You, or Your Competitor?
A fixed-fee audit of how ChatGPT, Perplexity, Copilot, and Google AI Overviews describe and recommend your business, who they send buyers to instead, and the exact changes that earn you the citation. Delivered in 5 working days.
Your buyers already ask AI for recommendations
Ask ChatGPT for the best provider in your market and the answer names two or three businesses. Either you are one of them or a competitor is. There is no page two in an AI answer: businesses the assistant does not cite do not exist in that conversation.
I measure this daily. Across the 60+ sites I track in Google Analytics, AI assistants now send four-figure quarterly traffic to the best performer, with more than 90% of it coming from ChatGPT. The sites that win those citations share specific, fixable traits: clear entity signals, consistent facts about the business everywhere they appear, and content structured so an AI can lift the answer cleanly.
Fixed fee: £495. Delivered in 5 working days. If you go on to work together, the audit fee is credited against your first month.
What the audit covers
Citation baseline
Your 20 most commercially important queries are run across ChatGPT, Perplexity, Bing Copilot, Gemini, and Google AI Overviews. Each response is recorded: whether you are cited, how you are described, which sources the assistant relied on, and which competitors appear instead. This becomes the benchmark every future improvement is measured against.
Competitor citation analysis
The audit traces why competitors win each query: the third-party pages the assistant sourced, the review and directory presence backing them up, and the content structures being quoted. You see the exact citation gap you need to close, not a generic best-practice list.
Entity and consistency audit
AI assistants cross-check facts about your business across the open web before repeating them. Conflicting names, phone numbers, addresses, service descriptions, or founding details make assistants hesitate or blend you with a competitor. The audit maps every inconsistency and ranks the corrections by impact.
Content extractability and technical review
The review checks whether your pages let an assistant lift a clean quotable answer: heading hierarchy, direct answer placement, schema markup quality, llms.txt, and crawler access for AI user agents. Each issue comes with the specific fix.
90-day plan, tracking, and walkthrough call
Every finding lands in a prioritised 90-day plan scored by revenue impact against effort. I also set up the GA4 configuration that separates AI assistant referrals from the rest of your traffic, so the results are visible in your own analytics. We close with a 45-minute walkthrough call to agree your first 30 days of work.
The audit works best for businesses with an established site and some third-party presence. The section below clarifies fit.
Who this is for
Good fit
Not the right fit
Honest scope limits
The AI visibility audit is a diagnostic, not an implementation. It tells you exactly where you stand, why competitors are cited over you, and what to change, in priority order. Executing the plan is separate work: some of it your team can do the same week, some needs a developer, and earning third-party corroboration takes sustained effort over months.
AI assistant behaviour also shifts as models update. The audit gives you a dated baseline and a measurement setup, so change is visible either way. It does not promise a specific citation outcome; nobody controls what an assistant says, and anyone claiming otherwise is guessing.
Single brand, up to 500 indexed pages, 20 tracked queries: £495. Multi-location, marketplace, and enterprise sites are quoted after a scoping conversation, typically £750 to £1,500. Get in touch to discuss. Common questions are answered below.
Frequently asked questions
What exactly do I receive?
A written report covering your citation baseline across ChatGPT, Perplexity, Copilot, Gemini, and Google AI Overviews for 20 commercially important queries, a competitor citation analysis, an entity and consistency audit, a technical extractability review, and a prioritised 90-day action plan. It comes with a 45-minute walkthrough call and GA4 tracking setup so you can measure AI referrals yourself from day one.
How is this different from a normal SEO audit?
A traditional SEO audit measures how Google ranks your pages. This audit measures whether AI assistants mention and recommend your business when buyers ask them for advice, which depends on different signals: entity clarity, consistency of facts about you across the web, content extractability, and third-party corroboration. My paid SEO audit includes a short AI-visibility section; this is the full investigation.
Why should I trust your read on AI search?
I track AI assistant referrals across a portfolio of more than 60 sites in Google Analytics. The best performer earns over 1,200 visits per quarter from AI assistants, more than 90% of them from ChatGPT. The audit methodology is the same one I use to win that traffic.
How does the credit work if we go on to work together?
Start a retainer within 60 days of delivery and the £495 is credited against your first month. No minimum contract applies.
Do you fix the issues you find?
The audit is a diagnostic with a prioritised plan your team can act on independently. If you want the issues fixed for you, that conversation starts at the end of the walkthrough call, and the audit fee is credited if you do.
My site is large or has multiple locations. Is it still £495?
£495 covers a single brand with up to 500 indexed pages and 20 tracked queries. Multi-location businesses, marketplaces, and enterprise sites need a scoping conversation first; those engagements are quoted individually, typically between £750 and £1,500.
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Book Your AI Visibility Audit
Tell me your site URL and the query you most want to be recommended for. I will check it before we speak.
- Review your current rankings and identify quick wins
- Audit your biggest technical and content gaps
- Outline a clear 90-day action plan
- Answer any SEO questions you have
Usually responds within a few hours
Currently accepting new clients