UTM Link Builder

Generate campaign-tagged URLs in seconds. Fill in your parameters, copy the link, and track every click in Google Analytics.

Website URL *

utm_source *

utm_medium *

utm_campaign *

utm_term (optional)

utm_content (optional)

Generated URL

Fill in the fields above to generate your URL...

How it works

utm_source — identifies which site or platform sent the traffic (e.g. google, facebook, newsletter). Required by Google Analytics.
utm_medium — the marketing channel or type of link (e.g. cpc, email, social, banner). Helps you compare channel performance.
utm_campaign — the specific campaign name, promotion, or strategic keyword (e.g. spring-sale, product-launch). Groups all links from the same campaign.
utm_term — optional. Used mainly for paid search to identify the keyword you bid on. Useful for tracking individual ad group keywords.
utm_content — optional. Differentiates similar content or links within the same campaign (e.g. hero-banner vs. sidebar-cta). Great for A/B testing.
How to use — paste the generated URL into your marketing campaigns. When someone clicks the link, Google Analytics automatically captures each UTM parameter so you can see exactly which sources, mediums, and campaigns drive traffic and conversions.