On-page SEO refines existing content for improved relevance and featured snippet eligibility. The service optimises title tags, meta descriptions, heading hierarchy, and content structure. Each page receives entity analysis, semantic completeness scoring, and update recommendations that improve rankings without requiring complete content rewrites.
On-page SEO optimisation addresses 7 core elements:
Title tag optimisation ensures each page has a unique, keyword-rich title under 60 characters that accurately describes content whilst incorporating primary search terms search engines match to queries.
Meta description refinement crafts compelling 140-160 character descriptions that improve click-through rates from search results, influencing traffic volume even when rankings remain constant.
Heading hierarchy restructuring converts loose content into Q-style H2 headings that answer specific user queries, improving featured snippet eligibility and on-page user experience.
Entity density analysis identifies required entities missing from content, adding semantic completeness that search engines require for comprehensive topical coverage.
Internal linking insertion adds contextual links to related pages following internal linking strategy principles, distributing ranking signals effectively throughout your site.
Featured snippet formatting restructures answers into formats search engines prefer for position zero results, capturing valuable visibility above traditional organic listings.
Image optimisation adds descriptive alt text, compresses file sizes, and implements lazy loading where appropriate, improving page speed whilst ensuring image search visibility.
On-page SEO pricing depends on content complexity and optimisation depth:
Optimisation typically completes within 1-2 working days per page. Most businesses start with high-priority pages showing impression growth in Search Console but lacking sufficient click-through rates.
“Before working with Sunny, we were getting around 180 organic visits a month. Nine months later we’re at 620 and enquiries from organic have tripled.”
James W.
Director · Reading
“We went from invisible in local pack to ranking in the top 3 for our main service terms within 5 months. The increase in enquiry rate was roughly 3×.”
Sarah M.
Partner, professional services firm · Berkshire
“Sunny’s topical map approach was unlike any other SEO work we’d had before. Within 6 months we were ranking for terms we’d never appeared for.”
Tom B.
MD, SaaS company · Thames Valley
“The monthly reporting is clear, honest and always tied to actual business outcomes — not just vanity metrics.”
Claire H.
Director, e-commerce brand · Reading
Content briefs guide creation of new content following semantic SEO methodology. On-page SEO optimises existing content that lacks strategic structure or semantic completeness.
Many businesses have substantial content archives requiring optimisation before commissioning new pages. On-page SEO extracts maximum value from existing assets whilst new content development follows more comprehensive topical mapping.
Challenge
180 organic visits/mo, no topical authority in a competitive market
Result
620 visits/mo with 3× enquiry rate through topical map and content strategy
+244% organic traffic
9 monthsChallenge
Not appearing in local pack for core service queries
Result
Top-3 local pack positions for main service terms, 3× monthly enquiries
3× monthly enquiries
6 monthsPrioritise on-page SEO for pages showing specific performance patterns in Google Search Console:
High impressions, low clicks indicate visibility without compelling result presentation, suggesting title tag and meta description improvements would increase traffic immediately.
Position 4-10 rankings sit below the fold where small relevance improvements push pages into top 3 positions, delivering disproportionate traffic gains for minimal effort.
Pages targeting featured snippets ranking in positions 1-5 for queries showing snippet results benefit from answer formatting that captures position zero placement.
Conversion pages with traffic already receiving visitors but failing to convert benefit from structural improvements that guide users toward desired actions more effectively.
Week 1
Discovery & audit
Site health, competitor landscape, keyword opportunity mapping
Weeks 2–4
Strategy & quick wins
Prioritised fixes live, 12-month content plan drafted
Month 2–3
Core implementation
Cornerstone pages and supporting content published
Month 4–6
Rankings build
Target pages climbing, authority signals strengthening
Month 7+
Compound growth
Authority compound effect, content cluster dominance
Week 1
Discovery & audit
Site health, competitor landscape, keyword opportunity mapping
Weeks 2–4
Strategy & quick wins
Prioritised fixes live, 12-month content plan drafted
Month 2–3
Core implementation
Cornerstone pages and supporting content published
Month 4–6
Rankings build
Target pages climbing, authority signals strengthening
Month 7+
Compound growth
Authority compound effect, content cluster dominance
On-page optimisation ensures each page contributes effectively to overall topical authority. Pages lacking semantic completeness or proper entity coverage dilute site-wide authority signals rather than reinforcing expertise.
Systematic on-page optimisation transforms disconnected content into cohesive networks search engines recognise as authoritative. Combined with topical maps for new content planning, on-page SEO creates comprehensive topical coverage efficiently.
Most pages show ranking improvements within 2-8 weeks following optimisation as search engines re-evaluate relevance. Traffic increases follow ranking improvements, with exact timing depending on competition and seasonal search patterns.
Optimised pages require periodic review every 6-9 months as search intent evolves and competitor content improves. Ongoing optimisation maintains competitive positions rather than assuming initial optimisation remains effective indefinitely.
Many businesses commission a technical SEO audit before on-page optimisation, ensuring technical issues don't undermine content improvements. Technical foundations support on-page work rather than competing with it.
Ready to optimise your existing content? Contact me to discuss your on-page SEO needs or view my full range of SEO services.
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