The Platform
TheTutorLink is an online tutoring marketplace that connects students with qualified tutors across subjects and levels. The platform operates across two domains:
- thetutor.link — the marketing and informational site
- app.thetutor.link — the web application where tutors create profiles and students book sessions
Both domains needed organic visibility, but they served fundamentally different purposes and required different SEO strategies.
The Challenge
EdTech is one of the most competitive organic search verticals. Established players like Tutorful, MyTutor, and Superprof dominate the SERPs with significant domain authority and content depth.
For a newer platform, the challenge was clear:
- Near-zero organic visibility on both domains
- No structured data implementation for tutor profiles
- Marketing site lacked content targeting high-intent tutoring keywords
- Web application pages weren't optimised for indexation or search visibility
- No cross-platform SEO strategy connecting the marketing site to the application
The Dual-Domain Strategy
Marketing Site — thetutor.link
The marketing site needed to capture informational and transactional search intent:
- Subject landing pages — optimised pages for "online maths tutor", "GCSE science tutoring", and similar high-intent queries
- Content strategy — educational content targeting parents and students searching for tutoring guidance
- Trust signals — tutor credentials, success stories, and platform differentiators
- Technical SEO — structured data, sitemap submission, and crawl optimisation
Web Application — app.thetutor.link
The application required a different approach focused on indexable tutor profiles:
- Profile page SEO — ensuring tutor profiles were indexable with unique, descriptive content
- Subject category pages — creating crawlable subject directories that search engines could discover
- Dynamic content handling — solving the challenge of making JavaScript-rendered application content accessible to crawlers
- Internal linking — connecting category pages to individual tutor profiles for crawl distribution
Results
+600% Application Growth
The web application domain (app.thetutor.link) achieved the standout result — 600% organic traffic growth over three months. This came from:
- Tutor profile pages beginning to rank for long-tail name and subject queries
- Subject category pages gaining visibility for local tutoring searches
- Improved crawl efficiency meaning more pages indexed and ranking
Steady Marketing Site Growth
The marketing site (thetutor.link) showed consistent growth:
- 47 clicks per quarter from Google organic
- 103 clicks from Bing (2.2x Google performance — notable for an EdTech platform)
- Informational content beginning to rank for tutoring guidance queries
Cross-Platform Performance
An interesting finding: the two domains performed differently across search engines.
- Google favoured the web application (app.thetutor.link) — likely due to richer, more unique content on tutor profile pages
- Bing favoured the marketing site (thetutor.link) — suggesting Bing weighted the more structured, traditional website format
This reinforced the importance of the dual-domain strategy — optimising for one platform alone would have missed significant traffic from the other.
What's Next
The 600% growth spike created momentum that needs capitalising:
- Scale tutor profile content — more detailed, unique profile descriptions that target specific subject and location queries
- Build topical authority — expand the marketing site content to cover tutoring guides, exam preparation, and educational resources
- Conversion tracking — connect organic visibility to actual student-tutor matches to measure SEO ROI
- Local SEO — target location-specific tutoring queries as the platform expands geographically