45

Live SEO experiments

12

Verticals tested

Results

The Problem

SEO methodology is easy to theorise. It is far harder to prove at scale, across different industries, with real revenue consequences for getting it wrong. Most consultants apply a single client's learnings to their next client. A 45-site live portfolio provides something different: a testing environment where methodology is validated across technology, health, home, outdoor, automotive, and e-commerce verticals simultaneously.

The Solution

Built and operate a portfolio of 45 niche websites — each managed as a live SEO experiment. Every site follows the same semantic SEO framework: topical mapping before content production, entity-based authority building, technical precision across crawlability and indexation, and data-driven iteration. Sites are segmented by performance tier. Underperformers are audited and fixed or culled. Winners are doubled down on. The methodology that emerges from this process — tested against real rankings, real traffic, and real revenue — is what I bring to client engagements.

The Result

The portfolio generates 16,949 monthly organic clicks across 12 verticals, with 120,000+ AI Copilot citations proving that entity-based content architecture earns AI search visibility alongside traditional rankings. Peak affiliate conversion rate of 6.51% — 5x industry average — validates that high-intent content architecture directly drives commercial outcomes. The same framework applied to client accounts has produced results including 244% average organic traffic growth and 3x enquiry rate improvements.

The Challenge

Most SEO consultants manage a handful of client sites. I wanted to prove that semantic SEO methodology scales — not just across 5 or 10 properties, but across 45 niche websites spanning completely different industries.

The question was simple: can you build a repeatable system that produces page-one rankings across any vertical?

Each site needed its own topical map, content pipeline, monetisation strategy, and performance monitoring — without the quality dropping as the portfolio grew.

The Approach

Semantic SEO Framework

Every site follows the same foundational process built on Koray Tugberk Gubur's semantic SEO methodology:

Topical Mapping — ROOT/NODE/SEED structure maps the entire knowledge domain before a single word is written
Semantic Briefs — Each piece of content gets a brief that replicates SERP-recognised answer patterns
Content Production — Articles follow micro-semantic rules: comma rule compliance, start-with-answer patterns, and contextual bridge terms
Semantic Audit — Every piece is scored against algorithmic authorship standards before publishing
Meta Generation — Title tags and descriptions are optimised for both CTR and semantic relevance

Tiered Portfolio Management

Not every site deserves equal attention. The portfolio is segmented into three tiers based on live performance data:

Tier 1 — Scale (5 sites, 80% of effort): Proven performers with compound growth potential
Tier 2 — Fix (8 sites, 15% of effort): Sites with fixable bottlenecks holding back performance
Tier 3 — Kill (20+ sites, 5% of effort): Underperformers evaluated for consolidation or exit

Monetisation Channels

Revenue is diversified across three primary channels:

Amazon Associates — 86% of revenue, deployed on product-focused sites
Ezoic Display Ads — 9% of revenue, deployed on informational content sites
Mediavine Premium — 5% of revenue, reserved for highest-traffic properties

Key Results

Portfolio-Wide Performance

The 45-site portfolio generates consistent organic traffic across Google and Bing, with several standout performers:

Best conversion site — 6.51% affiliate conversion rate (5x portfolio average)
Best CTR site — 25.72% Bing click-through rate
Best AI visibility — 67,305 AI citations from a single property
Highest earner — One site producing consistent monthly Amazon Associates revenue as the top performer

Vertical Diversity

The portfolio spans competitive verticals including:

Technology — Laptop guides, tech troubleshooting
Health & Fitness — Vibration plates, fitness equipment
Home & Garden — Mowers, power tools, home appliances
Pets — Pet products, care guides
Outdoor — Binoculars, camping gear
Kitchen — Cookware, food preparation

What I Learned

Scaling to 45 sites confirmed three things:

Semantic SEO methodology is vertical-agnostic — the same framework works in tech, health, pets, and home improvement
Tiered management is essential — trying to grow all sites equally is the fastest way to grow none of them
Conversion rate matters more than traffic — a site with 133 monthly clicks and 6.51% conversion outearns sites with 10x the traffic

SEO Methodology at Scale — 45-Site Testing Portfolio