The Challenge
Most SEO consultants manage a handful of client sites. I wanted to prove that semantic SEO methodology scales — not just across 5 or 10 properties, but across 45 niche websites spanning completely different industries.
The question was simple: can you build a repeatable system that produces page-one rankings across any vertical?
Each site needed its own topical map, content pipeline, monetisation strategy, and performance monitoring — without the quality dropping as the portfolio grew.
The Approach
Semantic SEO Framework
Every site follows the same foundational process built on Koray Tugberk Gubur's semantic SEO methodology:
- Topical Mapping — ROOT/NODE/SEED structure maps the entire knowledge domain before a single word is written
- Semantic Briefs — Each piece of content gets a brief that replicates SERP-recognised answer patterns
- Content Production — Articles follow micro-semantic rules: comma rule compliance, start-with-answer patterns, and contextual bridge terms
- Semantic Audit — Every piece is scored against algorithmic authorship standards before publishing
- Meta Generation — Title tags and descriptions are optimised for both CTR and semantic relevance
Tiered Portfolio Management
Not every site deserves equal attention. The portfolio is segmented into three tiers based on live performance data:
- Tier 1 — Scale (5 sites, 80% of effort): Proven performers with compound growth potential
- Tier 2 — Fix (8 sites, 15% of effort): Sites with fixable bottlenecks holding back performance
- Tier 3 — Kill (20+ sites, 5% of effort): Underperformers evaluated for consolidation or exit
Monetisation Channels
Revenue is diversified across three primary channels:
- Amazon Associates — 86% of revenue, deployed on product-focused sites
- Ezoic Display Ads — 9% of revenue, deployed on informational content sites
- Mediavine Premium — 5% of revenue, reserved for highest-traffic properties
Key Results
Portfolio-Wide Performance
The 45-site portfolio generates consistent organic traffic across Google and Bing, with several standout performers:
- Best conversion site — 6.51% affiliate conversion rate (5x portfolio average)
- Best CTR site — 25.72% Bing click-through rate
- Best AI visibility — 67,305 AI citations from a single property
- Highest earner — One site producing consistent monthly Amazon Associates revenue as the top performer
Vertical Diversity
The portfolio spans competitive verticals including:
- Technology — Laptop guides, tech troubleshooting
- Health & Fitness — Vibration plates, fitness equipment
- Home & Garden — Mowers, power tools, home appliances
- Pets — Pet products, care guides
- Outdoor — Binoculars, camping gear
- Kitchen — Cookware, food preparation
What I Learned
Scaling to 45 sites confirmed three things:
- Semantic SEO methodology is vertical-agnostic — the same framework works in tech, health, pets, and home improvement
- Tiered management is essential — trying to grow all sites equally is the fastest way to grow none of them
- Conversion rate matters more than traffic — a site with 133 monthly clicks and 6.51% conversion outearns sites with 10x the traffic