SEO PROVIDER BRIEF - FILL-IN TEMPLATE
Sunny Patel | https://sunnypatel.co.uk/blog/best-seo-companies-uk/

Send the same completed brief to each shortlisted provider. Remove sensitive information before sharing.

Business and website:
Products or services to prioritise:
Target customers and markets:
Business goal and how we measure it:
Current organic performance and date range:
Known website problems or planned changes:
Platform and implementation constraints:
Internal people available to write, develop and approve work:
Budget available for fees, production and implementation:
Target start date and review points:

PLEASE INCLUDE IN YOUR PROPOSAL
- A comparable project, its baseline, dates and business outcome.
- A named delivery team and the roles each person will cover.
- A prioritised first-90-day plan with owners and dependencies.
- Included work, exclusions and implementation responsibilities.
- Setup fee, monthly fee, extra costs and applicable VAT.
- Minimum term, notice period, renewal and handover terms.
- Reporting, access and ownership arrangements.
- Risks, assumptions and the work you need from our team.

QUESTIONS FOR THE REFERENCE CALL
What did the provider actually implement?
How did they respond when progress stalled?
Were costs, changes and results explained clearly?
What would you clarify before hiring them again?