LOCAL SEO PROVIDER BRIEF - FILL-IN TEMPLATE

Complete this template and send the same version to each shortlisted provider.
Do not include passwords or account recovery codes.

BUSINESS AND LOCATIONS
Business name:
Website:
Business Profile link(s):
Customer-facing premises, service-area business or hybrid:
Real staffed locations and opening hours:
Areas served and jobs or services to prioritise:
Locations opening, moving or closing:

STARTING POINT AND OBJECTIVE
Main local-search problem:
Known verification, duplicate or suspension issues:
Baseline period and current enquiry numbers, if known:
What counts as a qualified enquiry:
Target outcome and review date:
Seasonal changes or planned advertising:

DELIVERY AND BUDGET
Profile, website and analytics account owner(s):
Who can approve content and implement website changes:
Available budget, including setup and outside costs:
Preferred start date:

PLEASE INCLUDE IN YOUR PROPOSAL
- Relevant local work with dates, baseline, location count and measurement limits.
- A first-90-day plan for the profile, website, reviews and local information.
- Named delivery people and work required from our team.
- Pricing per location or project, setup fee, recurring fee and VAT treatment.
- Minimum term, notice period, exclusions and additional implementation costs.
- Reporting definitions for Maps visibility, profile actions and qualified leads.
- How paid activity is separated from organic search reporting.
- Approach to eligible premises, service areas, honest reviews and duplicates.
- Ownership of profiles, content, tracking numbers and reporting data.
- Exit and handover arrangements.

Guide: https://sunnypatel.co.uk/blog/best-local-seo-agencies/