SEO CONTENT BRIEF — DEMONSTRATION EXTRACT

Status: Fictional worked example
Business: Northstar Office Plants
Client result: No. Northstar Office Plants is not a real client.

PAGE TASK
Help a UK office manager compare plants that may suit a low-light workspace and identify the room and care checks needed before buying.

TARGET QUERY
best office plants for low light

INTENT
Commercial investigation. The reader wants a shortlist with practical comparison criteria before choosing a plant.

PROPOSED H1
Best Office Plants for Low Light: A Practical Comparison

PROPOSED STRUCTURE

H2: Which office plants tolerate low light?
Purpose: Give a direct qualified shortlist. Define "low light" before making recommendations.
Evidence required: Use named reliable horticultural sources for light and care claims.

H2: How should you compare low-light office plants?
Purpose: Compare light tolerance, mature size, watering needs, temperature limits and maintenance.
Useful element: A table with no more than five comparison columns.

H2: Which plant suits each office condition?
Purpose: Match options to desk space, floor space, irregular watering and artificial-light conditions.
Constraint: State where a recommendation needs supplemental lighting or cannot tolerate the described condition.

H2: Which plants need extra care around pets?
Purpose: Separate plant suitability from pet safety.
Evidence required: Check every toxicity statement against a named veterinary or plant-safety source. Do not infer safety from missing data.

H2: What should you check before buying?
Purpose: Give the reader a final room, care and safety checklist.

REQUIRED ENTITIES AND ATTRIBUTES
- Plant species and common name
- Light tolerance
- Watering interval or condition
- Mature size
- Temperature range where a reliable source is available
- Pet-safety status with a named source

WRITER INSTRUCTIONS
- Start each section with the answer.
- Keep low-light tolerance separate from no-light conditions.
- Cite factual care and safety claims.
- Mark evidence gaps for review. Do not invent a specification.
- Avoid a ranking promise or unsupported "best" claim.

FINAL CHECK
The draft should help the reader make a decision even if the reader does not buy from Northstar Office Plants.

LIMITS
This extract demonstrates a format. A paid brief would be built for the agreed topic, website, reader and source material.